Regulators

DD, AIR asked to focus on content than reach

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NEW DELHI: The minister of state for information & broadcasting Rajyavardhan Rathore said that Doordarshan and AIR need to establish connect with the people not only geographically but also focus on the content and programmes.

Speaking at the 28th State Information Ministers Conference here today, he also touched upon the activities carried out by media units and training institutes under the ministry.

Rathore said gathering and dissemination of information was a continuous process and centre and states need to come together to create an ecosystem that enabled informed citizenry.

Rathore said collaboration between states and Centre was the bedrock for good governance, and there was a need for moving forward together as Team India in scripting the development of the nation. Information dissemination and the analysis of the feedback was a critical component in the whole gamut of communication landscape.

The minister urged the states to set up film facilitation units in states to ease out film shooting permissions as well as ensure seamless movement of their equipment. In this context, he said the ministry is in the process of setting up a central portal for all such related permissions and welcomed states to also collaborate in this platform as a part of ease of doing business initiative.

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