Complaints against misleading ads rose by 50% in 2017

Complaints against misleading ads rose by 50% in 2017

MIB

MUMBAI: The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the Department of Consumer Affairs to dispose of such complaints.

Over the last three years, there has been a steady rise in the number of cases registered. In 2015, the launch year, there were 641 cases that shot up to 2032 the next year. Last year, 2017, saw a whopping 3302 cases being submitted to the portal.

The departments had entered into a memorandum of understanding with the Advertising Standards Council of India (ASCI), a self-governing body, to process misleading ads in the print and electronic media, which will be received on the portal.

In a reply to a question asked in the parliament, Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore said that there was no pre-censorship done for TV channels but all broadcasters needed to abide by advertising rules set by the Cable TV Act and also could not telecast ads found violating ASCI’s codes.

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