Regulators

Red FM hikes ad rates by 35% buoyed by optimism post Phase III FM auctions

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/regulators-images/2015/09/21/Radio_set.jpg?itok=MPoHDV-E

NEW DELHI: Even as the results of some of the Sun Group’s bids in the FM Phase III are being held back as the matter is pending in courts, 93.5 RED FM has implemented a 35 per cent hike in ad rates across all its stations. 

The new rates became effective today (21 September).



Red FM COO Nisha Narayanan said, "We have not had a rate hike for a while now. Today, radio as a medium is growing at a Compounded Annual Growth Rate (CAGR) of 18 per cent and attracts a large number of advertisers as consumption of radio is on an overall high. The demand and supply scenario has a huge imbalance with demand way beyond the inventory that we can play on Red FM. Also the advertisers have shown faith in us to provide customised solutions for their brands and do not have an issue in paying premiums.” 

“With Phase III and newer cities we plan to venture into, we have decided to go ahead with rates hike of 35 per cent across the network. With strong hold in metro cities as well as Tier II and III cities, we will continue to provide customised quality solutions for all our clients across the network and hope to receive their support for the desired increase.”

Narayanan further said these were very interesting times for the FM radio space as the advertising community has been showing its faith in the medium continuously, which is evident fromthe overflowing radio inventories. 

Demand across most of major metro’s and big cities has seen growth, which is equivalent to festive season rush and thus there is an eminent reason for the rate hike, which have been stagnant for almost two to three years now. 

Narayanan added the Phase III auctions and an overall optimism within the industry isalso going to put pressure on the operational expenses. Thus the rate hike is one of the steps that have become a necessity to optimise the demand and supply and offer best of entertainment and mileage to advertisers and stakeholders. “More and more volume is also coming from lot of new categories and it’s good to see their trust in the medium by planning campaigns with FM stations,” she added. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/trai.jpg?itok=scqAaNCa
Madras HC TRAI-Star case: All parties keep options open

MUMBAI: Even as till late evening yesterday all those connected with the case filed by Star India and Vijay TV against regulator TRAI in Madras High Court kept waiting for the full text of the court order, options for future course of action were kept open, including whether the high court should...

Regulators High Court
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/trai.jpg?itok=_ClNPi1w
Third Madras high court judge gives TRAI tariff order thumbs up

The long-awaited judgment of the Madras High Court on the TRAI tariff order has been pronounced.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/Rajyavardhan-Rathore.jpg?itok=0YBf-GGz
Comment: 3 areas that new MIB minister Rathore needs to target

In a recent reshuffle of his cabinet colleagues and their portfolios initiated by PM Modi, a surprise move was not Ministry of Information and Broadcasting (MIB) minister Smriti Irani’s removal, but handing the independent charge of the portfolio to her till-now junior, Rajyavardhan Rathore.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/mib.jpg?itok=LuDJB58f
MIB clears TV channel applications; Rathore calls for stakeholder meets

NEW DELHI: Within days of Rajyavardhan Rathore given independent charge of the Ministry of Information and Broadcasting (MIB) by the PM Modi-led government after removal of his senior Smriti Irani, the organisation has been galvanised into action. What’s more, important issues are being discussed...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/telecom.jpg?itok=qyO4PF0v
MIB nudge to TV channels on content monitoring

NEW DELHI: Ministry of Information and Broadcasting (MIB) has cautioned 121 TV channels for not faciliatiing monitoring of content by government agencies as per existing regulations. Pointing out that as technical parameters were not being made available to the Electronic Media Monitoring Centre (...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/MIB-800.jpg?itok=5bgU7xjS
Jaipal Reddy calls for doing away with MIB

MUMBAI: Junk the ministry of information and broadcasting (MIB). That’s the call that once MIB minister Jaipal Reddy - who held the portfolio during the Congress I regime in the previous decade - is giving these days.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/amit.jpg?itok=tfxFiyGY
Amit Khare appointed as new MIB secretary

MUMBAI: Jharkhand state development commissioner and a whistle-blower civil servant Amit Khare has been named as the new secretary of the Ministry of Information and Broadcasting (MIB). He will take over from NK Sinha who is due to superannuate on 31 May 2018 after a comparatively quiet stint of...

Regulators People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/16/Rajyavardhan-Rathore1.jpg?itok=7s_Tt_-Z
MIB's Rathore signals liberalised regime for online media

MUMBAI: Hardly 24 hours into his job and minister of state (independent charge) in the Information and Broadcasting ministry (MIB) Rajyavardhan Singh Rathore is saying things that could make him the industry’s and more specifically the independent media crowd’s darling.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/15/dishtv.jpg?itok=i8UdO6qk
Prasar Bharati Board approves finalising FreeDish policy

The Prasar Bharati board, at a meeting held on Monday, decided to finalise the FreeDish policy. According to an Asian Age report, the public service broadcaster gave its approval to Doordarshan which operates the entity. The finalised version will be submitted to Ministry of Information and...

Regulators I&B Ministry

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories