Over Rs 400 crore spent on Bharat Nirman campaign in three years

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By indiantelevision.com Team Posted on : 16 Jul 2014 07:47 pm

NEW DELHI: The United Progressive Alliance (UPA) spent a total amount of Rs 411.91 crore between 2011-12 and 2014-15 through the Information and Broadcasting Ministry to publicise Bharat Nirmal programmes.
 
The amount spent in 2014-15 was only Rs 32.23 crore as against Rs 188.88 crore for the previous year. The amount spent in 2011-12 was Rs 87.78 crore and that in 2012-13 was Rs 103.02 crore.
 
I&B Minister Prakash Javadekar told the Lok Sabha today that there was no plan at present to undertake any campaign under the umbrella of Bharat Nirman.
 
The promotion through I&B Ministry was part of the media outreach strategy under the plan sub-scheme titled “People’s Empowerment through Development Communication Conception and Dissemination” by the Directorate of Advertising and Visual Publicity.
 
While a sum of Rs 48 crore was spent covering 6444 newspapers and Rs 96.19 crore was spent on 125 television channels in 2013-14, no campaign was launched in 2014-15 as the Model Conduct had come into force in view of the General Elections in May.
 
I&B Ministry sources said that the amount of Rs 32.23 crore for 2014-15 related to old bills.

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