MIB launches pan-India multimedia exhibit highlighting Modi Govt’s one year

NEW DELHI: A multi-media exhibition titled “Saal Ek Shuruaat Anek” set up by the Directorate of Advertising and Visual Publicity (DAVP) opened here today to showcase the achievements and policy initiatives across different sectors of the Narendra Modi helmed government.

Inaugurating the exhibition, Information and Broadcasting Minister Arun Jaitley said that the multimedia mode had been adopted to sensitize the people on different initiatives taken across critical sectors. The exhibition would be taken to State Capitals and rural areas.

MoS Rajyavardhan Rathore and secretary Bimal Julka apart from DAVP DG and senior officers of the Ministry were present on the occasion.

Jaitley said that under the current initiative, exhibitions of the similar kind would be organized in all State Capitals along with one more city in each state except Bengaluru (Bengaluru), which will be covered in the second phase as model code of conduct is in place for local body elections in the state.


The exhibition in the state capitals would commence on 26 May, 2015 and end on 1 June, 2015. Under Phase-II of the exhibition outreach programme, 30 sites had been selected with varying dates of commencement. The campaign on such sites would commence around 7 June and end on 20 June. In all 60 static multimedia exhibitions will be organized.

As part of the rural outreach programme to sensitize the rural masses, DAVP was deploying 345 mobile exhibitions to reach out to 643 districts in the country for a period of one month.

Jaitley also flagged off the Multi Media Mobile Van from the exhibition site along with Rathore.

The Minister also highlighted the key features of the proposed Kisan Channel to be launched on 26 May by Prime Minister Narendra Modi. Jaitley specifically mentioned the key benefits that would accrue to the farming community in terms of knowledge, understanding of issues, matters related to meteorology and the new technologies being adopted in the agriculture sector.

The Multi Media Exhibition focuses on critical sectors highlighting the achievements in the last one year. These are: Annadata Sukhi Bhava (Farmers’ Welfare), Sarve Bhavantu Sukhinah (Mainstreaming the Deprived), Shrameva Jayate (Ensuring Dignity of Labour), Nari Shakti, Desh ki Tarakki (Our Daughters Our Pride), Jan Dhan se Jan Suraksha (Financial Inclusion and Security), Bharosa (Government that Trusts the People), Sushasan (Transparent and Corruption-free Government), Saksham Bharat (Education and Skilling), Sarve Santu Niramayah (Health Assurance to All), Swachh Bharat (Cleanliness is next to Godliness), Dharti ki Dharohar (Leaving behind a better planet), Vasudhaiva Kutumbakam (Friendship on equal Footing), Ashtalakshmi (Development of the North East), Nagar - Shehar, Vikas ki Lehar (Urban Transformation), Tamaso Ma Jyotirgamaya (Power for All), Parivahan se Parivartan (Transportation for Transformation), Swarajya se Surajya (Delivering Good Governance), Vibrant Economy (Tej Gati, Aarthik Pragati) and Har Haath ko Kaam (Jobs for All).

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