MUMBAI: The clock has started ticking as of yesterday, 16 January, when the Ministry of Information and Broadcasting (MIB) passed its order regarding TV rating guidelines. The ‘policy guidelines for television rating agencies in India’ have been issued by the Ministry after the cabinet approved it on 9 January.
The guidelines will come into effect thirty days from the date of issuance of the order. Current rating agency TAM now has 29 days left to bring the guidelines into effect and comply with it.
Attached below is the full annexure of the guidelines.
Await detailed report…