I&B Ministry may relax FTA channels from proposed 10+2 ad cap

NEW DELHI: The News broadcasters, music channels as well as a few general entertainment channels are still fighting the case against the 12 minute advertising cap per hour proposed by the Telecom Regulatory Authority of India (TRAI). While they await the decision of the Delhi High Court, news is that the Information and Broadcasting Ministry (I&B) may consider a relaxation in the proposed ad cap for the Free to Air (FTA) channels as these channels depend only on commercials for survival.

A source from the Ministry confirmed the news to while adding that the ad cap fixed under the Cable Television Networks (Regulation) Act, 1995, was in view of the international practice in other countries.

It was in March 2013, when the TRAI had notified the regulations, which restricted advertising time on TV channels to a maximum of 12 minutes per hour. The Regulator had then said that the move was to protect the interest of consumers and quality of service being offered to them.  

I&B Minister Prakash Javadekar has assured the FTA channels at various forums that he would favourably consider their plea of scrapping the proposed 12 minute ad cap.

The FTA channels claim that as they are pitted against pay channels, that also get subscription fee, there is a need for the government to intervene to create a level-playing field.

Of the 810 channels approved by the government as of 31 August 2014, close to 548 are FTA, which include both news and non-news channels.

Latest Reads
Smriti Irani says govt mulling legislation for online content

With the rising usage of social media, platforms are witnessing an increasing incidence of hate content. Since these platforms do not fall under any regulation in India, it’s a tough task to curb the problem with the help of law. Information and broadcasting minister Smriti Irani said at the...

Regulators I&B Ministry
TDSAT tells Airtel DTH, Star to negotiate

The Telecom Disputes Settlement Appellate Tribunal (TDSAT) has asked Star India and direct to home (DTH) operator Airtel DTH to negotiate and enter into an agreement.

Regulators TDSAT
TRAI-Star case back to Madras HC with SC rider

The Supreme Court (SC) today referred the case relating to The Telecom Regulatory Authority of India (TRAI) and Star India involving the proposed tariff regulations back to Madras High Court (HC) with a rider that the judgement should be delivered within a month.

Regulators TRAI
Complaints against misleading ads rose by 50% in 2017

The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the Department of Consumer Affairs to dispose of such complaints.

Regulators I&B Ministry
TDSAT 'reserves' order on landing-page case

NEW DELHI: Telecoms and disputes tribunal TDSAT on Thursday reserved its order—the judge will pronounce the verdict later—on a case filed by a few multi-system operators (MSO) on sector regulator Telecom Regulatory Authority of India's (TRAI) decision to ban the use of boot-up or landing page for...

Regulators TDSAT
ISRO, DoT turf wars delaying connectivity reach: govt official

MUMBAI: India builds low-cost satellites but has the most expensive bandwidth, a senior Indian government official said on Tuesday, blaming turf wars between ISRO and Department of Telecoms (DoT) for delays in taking connectivity to far-flung areas. DoT special secretary N Sivasailam also flagged...

Regulators People
SC could take up TRAI-Star case on tariff regulations

MUMBAI: The Star India-TRAI (Telecom Regulatory Authority of India) case, which attracted a split verdict in the Madras High Court (HC) recently, took another turn today with the Supreme Court (SC) while adjourning case till Monday showed inclination to dispose of the case itself. As per reports...

Regulators TRAI
MIB calls for 'fiscal prudence' in Prasar Bharati

NEW DELHI: The Ministry of Information and Broadcasting (MIB) on Friday justified certain government directives to India’s publicly funded national broadcaster Prasar Bharati Corporation by saying “fiscal prudence” was the need of the hour, while reiterating its commitment to safeguard interest of...

Regulators I&B Ministry
Madras HC gives split verdict in Star India versus TRAI case

While parts of the country took a break on a moderately warm day after playing Holi, the Madras High Court delivered a split verdict in a case involving Star India and the Telecom Regulatory Authority of India (TRAI), apart from several other private and government organisations.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories