Female artists should be groomed to take up non-conventional roles: M&E experts

NEW DELHI: The advancement in technology has made it possible to essay any kind of role in the media and entertainment industry but there is need for proper grooming and training of females in various non-conventional roles in the industry.


This was the general view at a discussion on ?An equal space: Gender parity in media and entertainment sector? held here by the National Commission for Women (NCW) in partnership with the Information and Broadcasting Ministry and ASSOCHAM.


The participants felt that technology and digitisation has changed the scenario ? for example, equipments were now lightweight as compared to the earlier times and women are entering into various roles like make-up artists, stuntwomen etc.


In his inaugural address, Environment Minister Prakash Javadekar said that the world had lost a lot by not giving women equal opportunities and not recognising their talent.


The Minister emphasised that women have qualities like compassion, conviction, consistency and courage which are their unique strengths. There is no difference between men and women in terms of capabilities and men need to be sensitised regarding their attitude towards women, he added. 


NCW chairperson Lalitha Kumara Mangalam said even today, an invisible barrier exists in the media and entertainment industry where women do not get equal opportunities. She said various factors like lack of training and lack of family support are responsible for this situation. ?The percentage of women working in this sector is also very low. Even today people do not find this sector as a good place to work,? she added. 


Filmmaker Ramesh Sippy opined that women should be portrayed as empowered characters in the films to send the right message to society. ?Female artistes should be encouraged to participate in non-conventional roles in films, which help to eliminate misconception of the entertainment industry being projected as biased,? he added. 


The inaugural session was followed by technical sessions. Deliberations were held on various issues such as equal opportunity for women in media and entertainment, enabling and empowering women at M&E workplace and skill and capacity building.


It was noted that the news industry has much more presence of women as compared to their male counterparts, the participants opined but a lot needs to be done to encourage women to join this sector and establish themselves into the system. 


Personalities related to the M&E industry like actor and director Rajat Kapoor, actresses Divya Dutta and Rajeshwari Sachdev also participated in the seminar. Senior Advocate and Additional Solicitor General of India Pinky Anand, Indian Institute of Mass Communications DG Sunit Tandon, former I&B Ministry director (Films) Nirupama Kotru, National Film Development Corporation (NFDC) MD Nina Lath Gupta, and senior journalist Rahul Kanwal, amongst others were panelists in the discussion. 

Latest Reads
Parliamentary IT report cites high charge by Antrix as hurdle to satellite connectivity

Despite the Department of Telecommunications (DoT) citing high cost of satellite-delivered bandwidth to reach remote areas for providing broadband services, parliament’s committee on IT has observed that prohibitive cost should not come in the way of availing of the services as adequate funds are...

Regulators I&B Ministry
SC stays J&K HC order to not prohibit outside food in theatre

MUMBAI: The Supreme Court has stayed a direction issued by the Jammu and Kashmir High Court to the multiplexes/cinema hall owners of the state not to prohibit cinema goers/viewers from carrying their own food articles and water inside the theatre, as per a report by the Indian Express.

Regulators Supreme Court
MIB gives permission to four new channels

For nearly a year, the Ministry of Information and Broadcasting (MIB) has been stingy in handing out licences to channels. But in July, four new channels got permissions and none were cancelled.

Regulators I&B Ministry
Does govt propose to regulate kids' channels? MIB says 'no'

NEW DELHI: Do watching cartoons have lasting effects on the children? Has the government made any assessment regarding the impact of cartoon channels on kids? Does the government propose to regulate/limit the telecast of cartoon programmes by private channels and Doordarshan in accordance with the...

Regulators I&B Ministry
RS Sharma re-appointed TRAI chairman till Sept 2020

TRAI chairman RS Sharma, whose last day was today has got an extension till 30 September 2020.

Regulators TRAI
Being pro-consumer does not mean one is anti-industry: TRAI chairman RS Sharma

Outgoing TRAI chairman RS Sharma, whose tenure saw major, at times controversial, decisions on issues like termination charge and predatory pricing, on Wednesday said he is of the firm belief that being pro-consumer does not mean one is anti-industry.

Regulators TRAI
Meity says no proposal presently to tap WhatsApp messages

Though the Indian government continues to explore avenues to track digital footprints of the citizens and regulations for online media, it said on Wednesday it did not plan at present to tap people’s WhatsApp messages.

Regulators I&B Ministry
MIB seeks details to simplify forex payments for broadcasters, teleport ops

In what it says is aimed at further easing norms for doing broadcast business, the government has asked for particulars from TV channels and teleport operators using services of foreign satellites for uplinking and temporary uplinking so payment of foreign exchange processes could be simplified.

Regulators I&B Ministry
DoT seeks views on blocking mobile apps like FB, WhatsApp

India’s telecom department has sought views of the stakeholders on technical measures that can be adopted for blocking mobile apps like Instagram, Facebook, WhatsApp and Telegram. The proposal has been questioned and criticised by a large section of the industry and civil society, including chamber...

Regulators I&B Ministry

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories