Female artists should be groomed to take up non-conventional roles: M&E experts

NEW DELHI: The advancement in technology has made it possible to essay any kind of role in the media and entertainment industry but there is need for proper grooming and training of females in various non-conventional roles in the industry.


This was the general view at a discussion on “An equal space: Gender parity in media and entertainment sector” held here by the National Commission for Women (NCW) in partnership with the Information and Broadcasting Ministry and ASSOCHAM.


The participants felt that technology and digitisation has changed the scenario – for example, equipments were now lightweight as compared to the earlier times and women are entering into various roles like make-up artists, stuntwomen etc.


In his inaugural address, Environment Minister Prakash Javadekar said that the world had lost a lot by not giving women equal opportunities and not recognising their talent.


The Minister emphasised that women have qualities like compassion, conviction, consistency and courage which are their unique strengths. There is no difference between men and women in terms of capabilities and men need to be sensitised regarding their attitude towards women, he added. 


NCW chairperson Lalitha Kumara Mangalam said even today, an invisible barrier exists in the media and entertainment industry where women do not get equal opportunities. She said various factors like lack of training and lack of family support are responsible for this situation. “The percentage of women working in this sector is also very low. Even today people do not find this sector as a good place to work,” she added. 


Filmmaker Ramesh Sippy opined that women should be portrayed as empowered characters in the films to send the right message to society. “Female artistes should be encouraged to participate in non-conventional roles in films, which help to eliminate misconception of the entertainment industry being projected as biased,” he added. 


The inaugural session was followed by technical sessions. Deliberations were held on various issues such as equal opportunity for women in media and entertainment, enabling and empowering women at M&E workplace and skill and capacity building.


It was noted that the news industry has much more presence of women as compared to their male counterparts, the participants opined but a lot needs to be done to encourage women to join this sector and establish themselves into the system. 


Personalities related to the M&E industry like actor and director Rajat Kapoor, actresses Divya Dutta and Rajeshwari Sachdev also participated in the seminar. Senior Advocate and Additional Solicitor General of India Pinky Anand, Indian Institute of Mass Communications DG Sunit Tandon, former I&B Ministry director (Films) Nirupama Kotru, National Film Development Corporation (NFDC) MD Nina Lath Gupta, and senior journalist Rahul Kanwal, amongst others were panelists in the discussion. 

Latest Reads
MIB favours self-regulation, TRAI says some regulation mandatory

NEW DELHI: Even as he favoured the idea of self-regulation in the media, Minister for Information and Broadcasting (MIB) M Venkaiah Naidu stressed that “regulation should not become strangulation” and added the government wants to be a facilitator for creating a good business environment for the...

Regulators I&B Ministry
FM Phase III e-auction tomorrow

NEW DELHI: The e-auctions for the second batch of Radio FM Phase III has been put off by a day to 26 October 2016.

Regulators I&B Ministry
TRAI tariff order, interconnect regulations; date for responses extended

NEW DELHI: Stakeholders wanting to give in their reactions to the latest draft Tariff order for Digital Addressable Systems, the Quality of Service and Consumer Protection Regulations, and the draft interconnect regulations have been given time till 15 November 2016 to respond.

Regulators TRAI
FM P-III auction: EMD, bidders initial eligibility declared

NEW DELHI: Even as the day of the e-auction of the second batch of FM Phase III on 25 October 2016 approaches, the Government has released the earnest money deposit (EMD) by the pre-qualified bidders and the initial eligibility points (IEP) of each of these.

Regulators I&B Ministry
FM P-III second batch auction from 25 Oct; 14 in fray

NEW DELHI: The e-auction of the second batch of FM Phase III will commence on 25 October 2016 from 09.30am.

Regulators I&B Ministry
Free data, net neutrality: Discussion on TRAI paper to be held

Given the complicated issues around net neutrality, an open house discussion is to be held in Hyderabad this month on Telecom Regulatory Authority of India’s consultation paper on free data. The OHD will be held at Hotel Trident in the Telangana capital on 24 October 2016.

Regulators TRAI
Prasar Bharati advisor reviews DD marketing and policies

Former Ministry of Information and Broadcasting (MIB) Secretary and now Prasar Bharati advisor Sunil Arora yesterday asked Doordarshan to adopt the best policies of the industry, even as he approved the planned auction of slots on DD National.

Regulators I&B Ministry
Suresh Panda may be Prasar Bharati interim CEO; liberal DD auction criteria recommended

Suresh Panda, member (personnel) in Prasar Bharati is expected to take over as the acting chief executive officer of the pubcaster after the incumbent CEO Jawhar Sircar demits office on 4 November.

Regulators People
Govt. accepts Jawhar Sircar's request for early retirement

A media-savvy chief executive of Prasar Bharati Jawhar Sircar used the social media to announce yesterday that the Indian government has accepted his resignation from the pubcaster and acceded to his request for an early retirement.

Regulators I&B Ministry

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories