Female artists should be groomed to take up non-conventional roles: M&E experts

NEW DELHI: The advancement in technology has made it possible to essay any kind of role in the media and entertainment industry but there is need for proper grooming and training of females in various non-conventional roles in the industry.


This was the general view at a discussion on “An equal space: Gender parity in media and entertainment sector” held here by the National Commission for Women (NCW) in partnership with the Information and Broadcasting Ministry and ASSOCHAM.


The participants felt that technology and digitisation has changed the scenario – for example, equipments were now lightweight as compared to the earlier times and women are entering into various roles like make-up artists, stuntwomen etc.


In his inaugural address, Environment Minister Prakash Javadekar said that the world had lost a lot by not giving women equal opportunities and not recognising their talent.


The Minister emphasised that women have qualities like compassion, conviction, consistency and courage which are their unique strengths. There is no difference between men and women in terms of capabilities and men need to be sensitised regarding their attitude towards women, he added. 


NCW chairperson Lalitha Kumara Mangalam said even today, an invisible barrier exists in the media and entertainment industry where women do not get equal opportunities. She said various factors like lack of training and lack of family support are responsible for this situation. “The percentage of women working in this sector is also very low. Even today people do not find this sector as a good place to work,” she added. 


Filmmaker Ramesh Sippy opined that women should be portrayed as empowered characters in the films to send the right message to society. “Female artistes should be encouraged to participate in non-conventional roles in films, which help to eliminate misconception of the entertainment industry being projected as biased,” he added. 


The inaugural session was followed by technical sessions. Deliberations were held on various issues such as equal opportunity for women in media and entertainment, enabling and empowering women at M&E workplace and skill and capacity building.


It was noted that the news industry has much more presence of women as compared to their male counterparts, the participants opined but a lot needs to be done to encourage women to join this sector and establish themselves into the system. 


Personalities related to the M&E industry like actor and director Rajat Kapoor, actresses Divya Dutta and Rajeshwari Sachdev also participated in the seminar. Senior Advocate and Additional Solicitor General of India Pinky Anand, Indian Institute of Mass Communications DG Sunit Tandon, former I&B Ministry director (Films) Nirupama Kotru, National Film Development Corporation (NFDC) MD Nina Lath Gupta, and senior journalist Rahul Kanwal, amongst others were panelists in the discussion. 

Latest Reads
TV channels cite logistical challenges in broadcast for the disabled

NEW DELHI: A debate on broadcasting for persons with disabilities (PWDs) has thrown up more questions than solutions. TV channels have stated that though desirable, the process is expensive and challenging, for instance, in case of live events and that before setting guidelines for private...

Regulators TRAI
Dish TV bemoans govt's neglect of DTH sector

MUMBAI: Dish TV, while lamenting neglect and step-motherly treatment of the whole DTH sector by the government, has exhorted policy-makers to remove various discriminations in the licencing conditions of various distribution platforms as it has resulted in taxing times for DTH operators.

Regulators I&B Ministry
Right time for India-centric global news channel: Smriti Irani

MUMBAI: Information and broadcasting (I&B) minister Smriti Irani is ready to take India abroad. The minister has said it is the right time for the state-owned broadcaster to launch a news channel focused on India for the international market, although she added that no decision has been taken...

Regulators I&B Ministry
MIB admits no DTH infra sharing permission sought

NEW DELHI: Despite the initial hype and enthusiasm over infrastructure sharing by broadcast, cable and satellite-delivered service players (such as DTH operators) and lengthy suggestions on the subject by the Telecom Regulatory Authority of India (TRAI), the government has admitted no stakeholder...

Regulators I&B Ministry
Law ministry likely to give opinion on DTH guidelines review

Even as the government admitted in Parliament yesterday that it has granted six companies licenses to operate DTH services in India, the Ministry of Information and Broadcasting (MIB) has, reportedly, referred to the Law Ministry a long-pending proposal to review DTH guidelines in the country

Regulators TRAI
MIB says fewer TV channels violating ad, prog norms

NEW DELHI: Indian channels seem to be finally toeing the line. The number of TV channels violating codes has been on a decline over the years. As many as 54 private television channels have violated the programme and advertising codes since 2014, though the number has been dipping, the Lok Sabha (...

Regulators I&B Ministry
No proposal to ban junk food ads on TV: Smriti Irani

Childhood obesity is a rising problem in India. The issue was addressed in today’s Lok Sabha session when a reply was sought from the Minister of Information and Broadcasting Smriti Irani on whether the government is aware of the study that correlates watching ads on TV with increasing habit of...

Regulators I&B Ministry
Broadcasters, DPOs oppose TV channel auction proposal

NEW DELHI: Most big and small broadcasting companies owning and operating TV channels in India, along with distribution platforms, have categorically opposed any move by the government to auction satellite TV channels as a complete package similar to FM radio channels.

Regulators TRAI
MIB mulls broadcast of DD News to 100 countries

The Ministry of Information and Broadcasting is contemplating its expansion of Doordarshan's 24-hour news broadcast to around 100 countries with a view to reaching out to the world and putting forth India’s viewpoint on domestic and international issues, according to an Economic Times report.

Regulators I&B Ministry

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories