Regulators

Enhanced reach & instant dissemination on social media impacts content quality

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NEW DELHI: Minister of State for Information and Broadcasting Rajyavardhan Rathore said on 19 March that the enhanced reach and instant dissemination on social media had impacted the content style and precision of both photography and videography.

This had led to instant communication across different social media platforms, he said while inaugurating the first National Photography and Videography Workshop organized at the National Media Centre here.

Rathore said that the Ministry would explore the possibility of organizing similar workshops in other parts of the country including the North East wherein the potential was tremendous as the initiative was innovative in approach involving the professionals associated from the concerned domains.

The workshop would also act as a facilitating tool in carrying forward the messages of the Government across platforms accessed by different cross sections of the population. As technology was the principal driver of innovation, it had become a critical determinant and catalyst in enhancing the skills of the individual and organization.

The impact of the dynamic growth of technology was self- evident as there was a proliferation of changes across formats. The enhanced reach, instant dissemination on social media had impacted the content style and precision of both, photography and videography. This had led to instant communication across different social media platforms.

The government is keen to fulfil the aspirations of Prime Minister Narendra Modi, whose emphasis has been on upgradation of skills through appropriate training methods and tools. The workshop was designed keeping in mind the basic parameters of the ‘Skill India’ initiative. Relying on the basic principles and outline of the ‘Skill India’ initiative, the workshop was an attempt to hone the skills of Government personnel associated with photography and videography.

Speaking on the craft and art of photography, Rathore said that like any other art photography and videography could be mastered through right inputs. The workshop was an appropriate tool in this direction.

Recounting the history of photography, Rathore mentioned that pictures had a long lasting impact. Today historic occasions were remembered on several instances only through pictographic description. This was perhaps the reason for the immense popularity of ‘Coffee Table Books’ on different subjects.

Earlier, I&B secretary Bimal Julka said the workshop had been designed to address the immense skill opportunities that had emerged in the media and entertainment sector. As ‘Skill Development’ was a comprehensive approach involving critical stakeholders in the Government, the endeavor of the Ministry was to incorporate the ‘Skill India’ initiative across its training programmes. The workshop also provided a platform for the Government to converge its expertise and skills, keeping in mind the challenges of assignments, events in the media space dominated by social media, emerging technologies and competitive environment.

Julka mentioned that as key programmes and initiatives of the Ministry involved technological prowess and a thorough understanding of contemporary changes, the Workshop was certainly a step in the right direction.

He specifically highlighted the role and relevance of the workshop in the context of the archival heritage of the Ministry across platforms. It was for this purpose that an attempt had been made to bring together different aspects of technology for both, the photography and video segment. For this purpose, professional agencies specializing in digital technology, animation and graphics had been invited to provide value addition to the personnel associated from Photo Division and Doordarshan.

The key highlight of the workshop was the Joint Session on the History of Art and Appreciation of Photography addressed by eminent photographer Rajesh Bedi and renowned cinematographer Santosh Sivan. Both shared their experiences involving the critical themes with regard to content presentation, layout, use of technology etc.

The one-day workshop had been organised with two parallel sessions being held concurrently on Photography and Videography. The parallel sessions have been organised keeping in mind the common themes and integration between platforms and the need of skills / tools and contemporary development in both the sectors. Approximately 25 organisations / Ministries are attending the workshop. Over 135 officers participated in the Workshop. 

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