Borderless world in context of changing communication paradigm, says Rathore

New Delhi: Minister of State for Information and Broadcasting Rajyavardhan Rathore today said the global community was living in a borderless world in view of the changing communication paradigm. The advent of internet, online news, social media and satellite communication had completely overhauled the communication and information space.

Delivering his address at the 65th convocation ceremony of Diploma Course in Development Journalism at the Indian Institute of Mass Communications here, he said communication had been a critical component of the governments outreach strategy through people centric initiatives and innovative approaches.

Citing the example of Mann ki Baat broadcasts and My Gov Portal, the Minister said that innovative use of such two way communication platforms had helped government solicit the views from people for better Governance and to also understand their communication needs and perspective.

Earlier, Col. Rathore interacted with Indian Information Service officer trainees currently undergoing training at IIMC. He urged them to develop skills, aptitude and understanding of media landscape in taking forward the Government communication roadmap.

He also launched the social media platforms of IIMC and a memento as a part of the Golden Jubilee celebrations of the Institute which was established in 1965.

The Development Journalism Course at IIMC was an endeavour towards promoting international cooperation and understanding, especially among countries of the Developing World, through the exchange of experience, expertise and innovations in the field of harnessing communication as a tool of development.

IIMC conducts a specific course on development journalism for media personnel from developing countries, sponsored by the External Affairs ministry.

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