Regulators

AIR appoints releaseMyAd as its first virtual agency

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/regulators-images/2015/10/08/all_india_radio.png?itok=Wivxrwgy

MUMBAI: All India Radio (AIR) has joined hands with releaseMyAd as its first ever virtual advertising agency, which is authorised to accept and process radio advertisement bookings for its network of stations.

 

AIR?s stations include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.



As one of the country?s foremost welfare awareness medium, AIR?s reach surpasses that of any other private FM station.

 

To reinforce its presence in the virtual world, releaseMyAd.com will meet AIR?s twin objectives of optimum inventory utilisation as well as revenue augmentation.

 

The facility allows advertisers to book ads online across all channels of AIR with a mouse-click. As an online media option, releaseMyAd makes mass media advertising options accessible to all by effectively matchmaking between media owners and advertisers.

 

Talking about the initiative, AIR additional director general Amitabh Shukla said, ?This initiative, a part of AIR?s ambitious web-enabled services for its patrons will not only assist us in adequate utilisation of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues.?

?AIR is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the Parliamentary talk, World Cup commentary or the Prime Minister?s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalise on AIR?s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,? added releaseMyAd founder Sharad Lunia.

 

AIR has complete national reach from the main urban centres to the tier 3 cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns.

 

However, accessing businesses in the farthest corners who could utilise the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don?t end up reaching out to the relevant sources for the purpose.

 

?Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,? Lunia added.

 

At a time when the country is riding a huge startup tide that is slowly transforming the landscape, this move on the AIR?s part will help the new wave of enterprises effectively reach out to audiences in every nook and corner of India.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/sc.jpg?itok=-d4fsH80
TRAI vs. Star India case: next SC hearing on September 25

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 25 September 2018.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/13/Madras-HC02-Story.jpg?itok=e_lfwNMV
Trai vs. Star case: next SC hearing on Sept. 18

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 18 September 2018

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/13/CVR_Health.jpg?itok=2RFG9MlX
MIB orders CVR Health to go off air for code violation

A health channel named CVR Health had telecast a show named ‘healthy nights’ in 2016 that was considered unsuitable for the television audience for which it was asked to go off air for three days with effect from 8-11 September 2018.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/12/sc.jpg?itok=IgJUhuu8
SC adjourns Star India's petition on TRAI tariff order to 13 September

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 13 September 2018.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/11/Madras-HC02-Story.jpg?itok=ijdHmof2
SC adjourns Star India's petition on TRAI tariff order to 12 September

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 12 September 2018.

Regulators TRAI
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/05/Madras-HC02-Story.jpg?itok=40N5lbZO
SC adjourns Star India's petition on TRAI tariff order to 11 September

The Supreme Court has deferred the hearing of Star India’s petition against TRAI tariff and inter-connect order to 11 September 2018.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/sc.jpg?itok=kCRVwkCU
SC defers hearing of Star India petition on TRAI tariff order to 5 September

The Supreme Court has deferred the hearing of Star India’s petition filed against TRAI tariff and inter-connect order to 5 September, 2018.

Regulators Supreme Court
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/vi.jpg?itok=LJJ0mOpc
Parliamentary IT report cites high charge by Antrix as hurdle to satellite connectivity

Despite the Department of Telecommunications (DoT) citing high cost of satellite-delivered bandwidth to reach remote areas for providing broadband services, parliament’s committee on IT has observed that prohibitive cost should not come in the way of availing of the services as adequate funds are...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/11/cinema-hall.jpg?itok=omMZ5AyB
SC stays J&K HC order to not prohibit outside food in theatre

MUMBAI: The Supreme Court has stayed a direction issued by the Jammu and Kashmir High Court to the multiplexes/cinema hall owners of the state not to prohibit cinema goers/viewers from carrying their own food articles and water inside the theatre, as per a report by the Indian Express.

Regulators Supreme Court

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories