NEW DELHI: The deadline for implementing the TV ratings agencies policy is inching closer. But Kantar Market Research Services, a shareholder of current and only ratings agency TAM, had decided that it had to challenge the guidelines in the Delhi High Court.
While still not giving it a stay order today, the court has decided that it will continue hearing the case. The next date of hearing is tomorrow. Kantar counsel today argued that the directive of the ministry on TV ratings guidelines had been done under an executive action, which can be questioned in a court of law. Counsel for Kantar also said that since the Broadcast Audience Research Council (BARC) was still under formation, there would be a total blackout if TAM is not allowed to function.
Justice Manmohan while hearing the case remarked that though he was in favour of concluding the hearing before 15 February, he would 'consider issuing an interim arrangement if the hearing goes on longer than that date'. 15 February is when the guidelines will become effective.
The three respondents Union of India, the Telecom Regulatory Authority of India (TRAI) and the News Broadcasters Association (NBA) will present their case on Kantar’s petition for an interim stay order tomorrow.