RB appoints McCann World Group for Dettol in India

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MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol.

The account is on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.

Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.

RB advertises in almost 60 markets around the globe. Dettol, is its iconic brand, which promises to 'Be 100 per cent sure', its tagline in the TV ads.

Available as bar soap, liquid hand wash, hand sanitiser and of course, as an antiseptic liquid, Dettol, recently forayed into the dishwasher detergent segment with the launch of its Healthy Kitchen Gel.

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