"The match is off. All sponsors have pulled out."
Kunal Dasgupta, CEO, Sony Entertainment Television on the channel's dumping of the high-profile Left vs Right one-day international cricket event to be held in Mumbai on 3,5 & 6 May, in The Economic Times, 2 May 2001.

"We've suffered a big loss of face in the industry as well as with the players. While we managed to stop some players in their home countries, we've had to stop some others in transit and request them to go back."
Sandy Lal, CEO and executive director, Percept D'Mark claiming that Sony Entertainment Television has backed out of the contract at the last minute causing huge losses as well as embarrassment to the company, quoted in the Business Standard, 2 May 2001.

"We had expected losses. Any new business makes losses initially. But we have made more losses than planned because of the lack of commitment from our partners. This one sided relationship is a waste of money."
Ravina Raj Kohli, CEO, Nine Broadcasting blaming DD for not meeting its commitment to increase the number of transmitters from 65 to 125 as well as ensuring 100 per cent cable connectivity for the channel. (Nine had run up to 25 to 30 per cent higher-than-estimated losses because of lack of commitment by DD to improve DD-Metro), quoted in The Economic Times, 2 May 2001.

"There is a certain minimum threshold of press that a client needs. So, maybe it won't grow this year but it won't fall either. My sense is that TV will be hit the hardest this time."
Vibha Desai, executive director, O&M, on the impact of slowdown in industry on advertising, quoted in the Businessworld, 30 April 2001.

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