MAM

Proposed syllabus for Qalam

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/05/Untitled-1_7.jpg?itok=feZocxlB

Module 1

1. Concept/story idea: - what makes a good concept/idea for television? What are the elements necessary for an idea/concept to become a winning story? What is a concept/idea? How is it different from a full-fledged story? High-end concepts. Examples of recent television successes of good concepts/ideas.

2. Concept to story (The process): - how is a concept/idea developed into a full-fledged story? What elements are required in creating a good story? Define story in two lines. Create characters for your story; create obstacles, dramatic points in the story. The plot: - Its importance, twists in plots. Eg's of plots twists from current and old successful soaps. Television stories end? If they do then how to end a story?

Different kinds of story: - The daily soap story, the series story, the comedy, the thriller story, Tv mini series stories and stories for TV films. How are they different?

3. Story Elements: - Characters: - How to create interesting characters? What

Makes characters tick? Different kinds of characters, the protagonist (hero/heroine) the antagonist, subsidiary characters, relief characters. Character stories/biographies. Polarisation of characters in a story, changing equation among characters.

Module - 2

1. Teleplay: - elements of teleplay: - How to weave story into an interesting teleplay? What is teleplay? How is it different from story? What elements constitute interesting teleplay? Eg's of recent episodes from hit serials? Examining the reason for their success. What is a sub plot? How is it important to the story and teleplay? How to weave subplots into main story and teleplay.

2. Graphing of story for teleplay: - Creation of mile stones/Plot points in the story. Running parallel tracks of subplots along with main story. Interweaving of subplots with milestones of main story and plot points.

3. Difference in teleplay of various kinds of stories: - how to write teleplay for comedy, daily soap, weekly soap, mini series, one hour episode, Tv film.

4. Teleplay of an episode: - what constitutes episodic teleplay? Creating of parallel tracks and its importance in weaving teleplay of episodes.

5. Cliffhanger end/The hook: - how to create cliff hangar ends to episodes? Its importance.

Module - 3

1. The importance of scene: - what is a scene? How to create scenes for teleplay? Breaking of individual tracks into scenes. How do scenes lead to story forward? The opening scene, the end scene, the filler scene. The Dana dalna scene. Its importance. The recurring theme scene, its importance. Character exposition scene. What is character exposition? Its importance! Plot exposition scene, its importance. Examples of all the above concepts.

2. The dialogue: - what is dialogue? Importance of dialogues. What elements constitute good dialogue? Dialogues in character exposition. Dialogues for different genres like comedy, soap, thriller and Tv film.

Module - 4

1. Assignments: - create a story from an idea/concept, create characters, develop its plot points and overall graph. Write an episodic teleplay. Write dialogues for an episode.



The entire course should be of 12 weeks with twice a week to thrice a week lectures. Each module will take up 3 weeks and 6 to 9 sessions.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories