MAM

Qalam 2001 : Vipul D Shah

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/05/Untitled-1_3.jpg?itok=rcNXEGML

Developing Humour out of Everyday Situations

Vipul D Shah noted that a writer should seek out characters from among his surroundings and then develop them with one's imagination.

"The characters have to be unique as well as identifiable", he said. Comedy serials stipulate that the protagonists have a unique peculiarity, a certain style and a background, on the basis of which interrelationships and his reactions in adverse situations can be fleshed out.

In his address on developing a comedy, Shah said that the genre is yet to get its due in a developing television industry like the Indian one, accounting for the high incidence of slapstick comedy current here. and stressed on the need for imagination and a good memory to develop humorous characters in a script. One's surroundings often provide the best fodder in developing interesting character profiles, he said, and regaled the audience with snippets of his own experiences. The important points a writer has to bear in mind are-

  • What the characters want out of life
  • Interrelationships between characters
  • How the characters react in adverse circumstances
  • Characters' background/ general behaviour
  • Characters' peculiar humour style that has to be developed.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/aplo.jpg?itok=kqZQhO7r
Apollo & WATConsult launch #EarnTheJersey

Apollo Tyres along with WATConsult, a leading and most awarded digital and social media agency, part of Dentsu Aegis Network, recently launched a digital campaign called “#EarnTheJersey”, as part of their association with Manchester United.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/Deepak%20Khullar.jpg?itok=fgieny3r
To The New & Amazon decode digital transformation

MUMBAI: To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry. The event was attended by technology...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/Ajay_Anand-Ravi_Dubey_1.jpg?itok=gKiCrZj7
DigitalF5 acquires Google specialist AdClear, aims for Delhi dominance

MUMBAI: DigitalF5, the leading digital innovator with vast expertise in the domains of Design & Content, Marketing and Technology, recently acquired AdClear, a Google Partner Company specializing in the domain of performance digital marketing. Incepted in February 2017, AdClear, despite being a...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/Arvinder_Singh_Sachdev_0.jpg?itok=qN-5x-n3
Voda offers complimentary smartphone insurance

MUMBAI: Vodafone Red Shield is offering complimentary insurance cover for new and up to six months old handsets Offers Theft protection apart from Damage cover and Anti-virus protection.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/Lyra_0.jpg?itok=MveF9Br-
Parineeti is Lux Lyra's brand ambassador

MUMBAI: The bubbly Parineeti Chopra has joined the club of celebrity endorsers of Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, as the brand ambassador of Lyra. Lyra that today enjoys very high level of consumer awareness and consumer loyalty has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/Manav%20Dhanda.jpg?itok=AKtfbHDp
Mastiii proposes 30-45% hike in ad rates following better reach

MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/sanjay%20ramachandran.jpg?itok=kCGJbomA
How Fox Networks Group won big at Promax BDA Awards

MUMBAI: For promo producers and creators, the Promax BDA Awards are the gold standard, the pinnacle of recognition for a job well done. So, when you are called on stage to receive 13 metals, it clearly means that your work is a standout. Fox Networks Group (FNG) – with just two brands under its...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/mmmm.jpg?itok=kBmCQ93-
ASCI introduces 'Independent Review Process', appoints Justice Mudgal as chairman

The Advertising Standards Council of India (ASCI) has introduced an 'Independent Review Process'. This procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/shashi%20sinha.jpg?itok=CECcDQkb
Sony India appoints Initiative Media as its media agency

MUMBAI: Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process. Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories