MAM

Qalam 2001 : Shibani Banerjee

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/03/Untitled-1_9.jpg?itok=ZhwYX5qn

A series of fast, flash cuts. A sepia-tinted photograph -you see a father, mother & young son about 5 years old. A separate photo -same father, mother and a two year-old daughter. But the faces change...until the photo dissolves altogether. Now the voices start and the camera is at the head of a giant ferris-wheel, plunging down, down. ..steeply, while voices scream and shout in excitement. All at once the screams turn into those of fear. Freeze frame on mid-shot of prostrate man, again sepia-toned, but with a bright gash of red blood dividing his neck from his torso. A clear, firm male voice says:

"Tum mera zariya ho, aur mein tumhara annt. "

The next photo is that of a woman, her shoulders bowed by her intense grief. A male silhouette walks into the picture and gathers her dose, murnurs words of consolation. The camera is now on the inside of a car as it takes a curve fast. There is a screech and the camera stops at the bottom of stairs, then; moves up to a group of youngsters. A handsome young boy plucks at the strings of his guitar and his deep voice recites a soulful line:

"Kis badal par baith kar boonti ho yeh khayal, Jaane kahan se todd laati ho yeh sawaal. "

A young woman wearing the clothes of a typical Hindi film village belle, leans out of the door of a railway coach. She is playfully flipping the colourful pompoms at the end of her braid. A voice asks softly, soulfully:

"Basanti, o Basanti, coolie chahiye kya ? Coolie chahiye kya ? Coolie. ..."

A different young girl, smartly and tastefully dressed in blue denims and pretty checked shirt wakes up with a start, inside an empty, stationery railway coach. At the window is a wizened old coolie who looks like a friendly old Bugs Bunny, with prominent front teeth. He is saying:

"Coolie chahiye kya?"

The girls blinks and smiles, nods 'yes'. She follows the coolie out of the tiny station, as he asks her questions with the easy familiarity of a small-town old-timer:

"Pehli baar?(Then looking at her city clothes, he repeats as insurance..) Phaastt taim?"

She nods, an enthusiastic yes. Encouraged, he asks:

"Kiske yahaan jaana hai? Rishtedaar hai? Koi lene aayega ?"

They have reached outside the station and you see the back of an rickety, back-firing six- seater rickshaw, barreling down the kuchcha roads as the young girl looks around her and the camera pans in wide sweeps across a landscape that almost robs breath with its beauty . A voice-over begins, youthful, tender and you hear the young girl's voice for the first time, saying:

"Haan kissi ke yahan jaa rahi hoon. ..par woh nahin aa sakten. ..unhen toh shayaad pataa bhi nahin hai ki mein aa rahi hoon. Jaante ho unke liye mein kya tohfa laayi hoon? Ek kahani... ek ladki ki kahani. Meri tareh shaher ki maina...Phir achanak ek din uski maa ki saheli ne usse ek bohut kimti tohfa diya .Kya tohfa? Ek ajeeb zindagi...bilkul bemisaal, jaise navras ki katha ho. Raghav Pandit ka role bhi yahin se shuroo hua. Woh door nazar aate huye ghar mein akela reh raha thha. Tanhaaiyaan thhi, par akelapan nahin. Rishtedaar thhe. ..haan. Apne thhe. Meri maa thhi woh ladki.

A long silence, then the rickshawallah's voice saying: "Lo, aa gaayen. .." , ..

The richshaw stops and a sophisticated young woman ,wearing a saree and hitching her sunglasses to the top of her head gets out and looks at the beauty around her in wonder

X

This was concieved as a versatile opening scene that would be able to move across genres as well as being suitable to a mini/multi episode TV series or a film.It aims to move from intriguing opening into heightened pace.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/kabbadi.jpg?itok=e7GokykV
Innovation-led consumer activations keep kabaddi enthusiasts hooked

While the action on the mat gripped the entire nation, Vivo Pro Kabaddi Season 5 also innovatively engaged with its fans, off the mat. In line with the vision of making kabaddi an accessible and engaging sport for everyone, the league organised a host of appealing marketing activations for kabaddi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/kantaar.jpg?itok=UIWr822m
Indians may share personal data online, brands must act responsibly: Kantar TNS

Connected consumers in India are far more trusting than other countries in the region when it comes to their online activities, according to Kantar TNS’s latest Connected Life research. In comparison to the rest of the world, they are more open to sharing their personal data if it improves their...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/srinivas.jpg?itok=1CAXwNY4
WPP appoints CVL Srinivas as country manager

In a recent development at WPP, the British multinational advertising and public relation company has announced CVL Srinivas as the country manager for WPP in India. He will look after the India business and will be replacing Ranjan Kapur who will continue to serve as the chairman of WPP India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/aakash%20ohri%20dlf_0.jpg?itok=ZRSmPGfa
DLF initiates Green Diwali campaign

MUMBAI: DLF and all its properties, along with the employees and stakeholders have come together to work towards a pollution-free Diwali, initiating the green Diwali campaign. DLF will create awareness about the negative impact of air pollution in the light of the citizens of the NCR region. The...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/11.jpg?itok=nV8OAEtz
Vodafone brings in Green Diwali to Delhi this year

MUMBAI: In order to delight its customer this Diwali, Vodafone India has launched an innovative concept that will run till 19 October across its 52 stores in Delhi NCR. Vodafone is inviting its customers to celebrate “Green Diwali” which is a part of its ongoing ‘CelebratingSuper’ campaign wherein...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/punit%20mishra%20zee.jpg?itok=xGshB_JQ
Zee TV stirs emotional connect with its brand campaign on the 'first flight'

MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that. The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/jonney.jpg?itok=-YhDjKV-
Cheetah Mobile VP Li replaces Chen to lead India ad biz

Cheetah Mobile VP - sales and business development Johnny Li has been appointed to lead its advertising business in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Manyavar-Virat-Anushka.jpg?itok=yIsnj9Za
Manyavar's Mohey signs on Anushka Sharma

MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/samco.jpg?itok=x4hhVTAP
Samco assigns PR duties to Archer Frères

MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories