Balaji Telefilms




Sony Entertainment Television

Star India

Dr Achla Nagar

Serials with social message

Veteran scriptwriter Dr Achla Nagar brought in a more conservative note to the workshop when she said that soaps and serials need not pander to western tastes by showing scenes, which do not cater to Indian sensibilities.

A scriptwriter with a vast radio, film and TV background, Dr Nagar spoke on the necessity of respecting Indian sensibilities while scripting serials for an Indian audience. "One has to experience emotions oneself in order to convey them to viewers", she said, adding that writers should keep their eyes open to changes in society and adapt themselves constantly. "Mumbai is not the whole of India", she pointed out, maintaining that writers should write for the vast multitudes who live in small towns and villages too.

One has to remember that India remains a one TV household and that families still watch television together, she said. Serials need to portray values that reflect current Indian values, Dr Nagar added.