Publicis flies off with SpiceJet's creative duties

MUMBAI: SpiceJet has appointed Publicis Communications as its new creative agency post a multi-agency pitch.

SpiceJet’s incumbent agency is Dentsu Marcon, which handled the account since 2014.

SpiceJet chief marketing officer Debojo Maharishi said, “It was a tough choice, we saw some very good presentations but Publicis’ strategy was in complete sync with our brand objective. In our interaction with the team we were impressed with the talent and were keen to partner with them.”

Publicis Capital CEO Hemant Misra added, “This was amongst the most exciting pitches we have made. SpiceJet is going to change and being part of engineering that change is an opportunity that has got us all excited and raring to go.”

SpiceJet has brought the new creative agency on board close on the heels of its rebranding exercise including a new logo, as a part of its 10-year celebrations.

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