An
Eye on Perfection
Diamond merchant cum producer Ajay
Shah started his television software production company Arvishi
Cine Vision six years back. Today, it has three television series
on air --Tujpe Dil Qurban and Shaheen on SonyEntertainment
and Sparsh Ek Ehsaas on Sahara TV. Its first foray into
programming was with Kurukshetra which it produced for
Zee TV.
"
We are very clear about our strategy. We want to be known as a
quality content provider. The quality of the production is one
thing that we will not compromise " says Vinod Shah, who heads
Arvishi.
Located in the Mumbai suburb of Ville Parle, it produces shows
when it gets commissioned by a channel. It has a staff of seven,
mainly looking after accounts and shoot coordination. Shah and
his team bring together a team of specialists ranging from directors
to scriptwriters to actors, whenever Arvishi pockets an assignment,
only to disband it when it is completed.
Arvishi specialises in producing television dramas. It got the
Shaheen assignment after the Sony programming team approved the
pilot that had been submitted to it.
Producer
Ajay Shah with Sushama Seth |
We want to be known as a quality content
provider. The quality of the production is one thing that
we will not compromise
Arvishi Cine Vision
|
The
production company plans to air five serials by the end of this
year. "Three are already on air. Two proposals are in advanced
stages of discussion with various channels," says Shah. One is
believed to be for Zee.
Shah is also sprucing up Arvishi's equipment inventory. The plan
is to buy monitors, recorders, mixers, but only when it manages
to meet its five serial target.
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