Making inroads into the hinterlands *ITC's e-choupal: The town mouse reaches the village *'In order to reach the Indian markets, corporates may have a global strategy but they have to think locally in terms of communication' R V Rajan - Anugrah Madison chairman and managing director ( 23 October 2004)
Indian PR agencies get proactive and how! *Not so hunky dory after all *The essential ingredients required to transform a PR agency into a PR consultancy is that the PR professionals should have a better knowledge on brand management. Siddhartha Mukherjee - Eikona associate director ( 31 August 2004)
Wireless - the new Smart Money Spinner *A step ahead... *The cell phone user as consumer - An advertising perspective *'As a broadcaster with 200 million viewers, we should be able to control at least 50% of all valued added SMSs sent' Sumantra Dutta - Star India wireless business development head ( 14 - 16 July 2004)
TV Prod Houses: For better or for worse? *Coming up next... *"Skills required to get a film off the ground, market and distribute it are completely different from television" Nittin Keni- Zee Telefilms Ltd. Film Division CEO (10 - 11February 2004)
FM Radio: Is anyone listening? *Radio Stations: What the fight's all about........ *"Radio's share in the ad pie will grow to six or seven per cent in four to five years" A P Parigi- MD & CEO, Entertainment Network (India) Limited (16 January 2004)
