inroads into the hinterlands
e-choupal: The town mouse reaches the village
order to reach the Indian markets, corporates may have a global
strategy but they have to think locally in terms of communication'
V Rajan - Anugrah Madison chairman and managing
23 October 2004)
PR agencies get proactive and how!
so hunky dory after all
essential ingredients required to transform a PR agency into a PR
consultancy is that the PR professionals should have a better knowledge
on brand management.
Siddhartha Mukherjee - Eikona associate director
31 August 2004)
- the new Smart Money Spinner
cell phone user as consumer - An advertising perspective
a broadcaster with 200 million viewers, we should be able to control
at least 50% of all valued added SMSs sent'
Dutta - Star India wireless business development
14 - 16 July 2004)
Prod Houses: For better or for worse?
required to get a film off the ground, market and distribute it
are completely different from television"
Keni- Zee Telefilms Ltd. Film Division CEO
- 11February 2004)
Radio: Is anyone listening?
Stations: What the fight's all about........
share in the ad pie will grow to six or seven per cent in four to
P Parigi- MD & CEO, Entertainment Network