Indian Badminton League (IBL) suffered a loss of Rs 25 crore in the opening season in 2013 owing to investors pulling out casting doubt on the return of IBL with its second season.
As per Carat’s global ad expenditure forecastdigital will, for the first time, account for more than a quarter of all ad spend in 2016 with market share of 25.9%.
As a prelude to the event, the channel will run the ‘India Ka Tyohaar’ marketing campaign till the tournament kick-starts on 8 April 2015.
This ramps up the total funds raised to $45 million in the past year and is within ten months of its Series B financing.
The block will air in Thai on the Family Channel 3 from 4-6 pm on weekdays and 7-9 am on weekends.
Filmmaker Sanjay Leela Bhansali was also presented the Padma Shri, apart from author Tarak Mehta on whose writings the popular television series Tarak Mehta Ka Ulta Chashma is based.