Option Designs bags creative duties for Trak N Tell

MUMBAI: Option Designs has bagged the creative duties for Trak N Tell, a telematics solution provider and vehicle tracking device manufacturer, which runs through Internet of Things.

As a part of the mandate, Option Design will be responsible for managing the creative and digital media planning activities for Trak N Tell. The agency will be working closely with the company’s team to build and implement creative campaigns and innovative brand strategies for offline and online media as well as in the ATL and BTL marketing collaterals.

Trak N Tell founder and CEO Pranshu Gupta said, “We chose Option Designs because of their keen understanding of Trak N Tell’s business needs. Additionally their passionate, irresistible energy and unconventional creative approach is noble. It's a partnership of two companies with tremendous potential, and we are excited about the work to come. We believe that further with our association with them, Option Designs will create a better and stronger brand positioning via innovative solutions for both online and off line medium.”

On winning the account, Option Designs MD and CCO Japneet Singh added, “It's an honour to work on Trak n Tell. We wish to see it as a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building. We are also very excited to work for their online communication platform as it makes sense and generates harmony in communications.”


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