The World Challenge a competition established to highlight
and reward outstanding examples of community enterprise and innovation
has been awarded to Juboken Enterprises from the Philippines.
Its innovative solution to the countrys soil erosion problem,
known as Coconets, receives a US$20,000 grant from Shell.
The event was filmed by BBC World for a programme to be shown globally
on the channel on Saturday 3rd December at 0730 and 2130 GMT.
The contest is a partnership between BBC World, Shell and Newsweek:
12 projects were shortlisted and profiled on BBC World and in Newsweek
earlier this year. A public poll saw more than 120,000 votes cast
from all over the world, and Juboken emerged as the clear winner.
Maltas Edible Oil Company and Vanuatus Nguna-Pele Rechargeable
Battery Project were both named as runners-up.
The prize was presented by Roxanne Decyk, Director of Corporate
Affairs, Shell, at a special ceremony at the London Science Museum
on Thursday night (17th). Receiving the honour, Justino Arboleda,
founder of Juboken Enterprises, said: I am thrilled to accept
this award. To have won The World Challenge competition is a great
honour for us and for our country, and we are very proud to have
been recognised over so many other inspiring projects.
Juboken Enterprises was established in the Philippines in 1995
by Justino Arboleda, an agricultural engineer, to combat soil erosion.
He began to produce nets from the wasted coconut husks taken from
Joboken's coconut plantations and used them to act as surrogate
tree roots by holding loose soils together. This was quickly recognised
as an eco-friendly solution to a developing eco-disaster. Coconets
are now being produced at a rate of 30,000 square metres per month
for markets throughout the world, and the success of the venture
has improved the lives of more than 1,500 families in the Philippines.
Jonathan Howlett, Director of Airtime Sales, BBC World, added:
This competition has been extraordinarily successful, capturing
the imagination - and the votes of many thousands of BBC
World viewers around the globe, serving to enhance the effectiveness
of the developing relationship between BBC World and Shell.
Roxanne Decyk said: Shell is delighted to be involved in
The World Challenge. What is remarkable about this competition is
the passion and determination of the individuals involved. We would
like to congratulate Juboken Enterprises, along with the runners-up
finalists. Without their innovation and drive, The World Challenge
would not have been such a success.
For more information on any of the shortlisted finalists, including
the two runners-up, visit www.theworldchallenge.co.uk.
For further information contact:
Deeptie Sethi/ Neha Sharma Preeti Mehra
BBC World Genesis Public Relations
Tel: 91 11 2341 2672/73 Ext. 102 Tel: 95124 504 4999 Ext. 62
Email: firstname.lastname@example.org Email: email@example.com
Notes to Editors:
The Edible Oil Company, Malta
Mediterranean cooking requires a lot of oil, and the millions of
package tourists who double the population of the Western Mediterranean
each summer expect to find fast-food outlets like those at home.
But what happens to all that cooking fat? On the island of Malta,
it clogs up the drains and eventually ends up in the sea. Its
a huge problem and the authorities fear that it might deter tourists.
In 2004, Maltas largest producer of cooking fats and oils
the Edible Oil Company came up with an elegant business
solution. The first diesel engines ran on peanut oil, and so instead
of cooking oil going down the drains, it would power specially converted
diesel cars and lorries. Oil collection points are being set up
all over the island, and the availability of biodiesel is helping
the economy by reducing Maltas dependence on imported fossil
fuels, and reducing air pollution. To encourage more buyers to opt
for the cleaner fuel, the government of Malta has made biodiesel
Rechargeable Battery Project, Vanuatu
The tiny Pacific island of Vanuatu is run on batteries. It has no
mains electricity supply and the 200,000 inhabitants must rely on
batteries for all their electrical energy needs. Batteries are expensive
and account for a large proportion of most families monthly
incomes. They are also difficult to dispose of as they release acids
and other toxic chemicals as they decompose.
In Vanuatu, most householders were in the habit of solving this
problem by dumping their used batteries into the sea, severely damaging
the islands finest asset: its spectacular coral reefs. Chemicals
seeping from the sunken batteries were poisoning fish and killing
the corals themselves. Vanuatus Marine Protected Area Group
decided to tackle the problem at source by encouraging villagers
to use rechargeable batteries.
The Nguna-Pele Rechargeable Battery Project began by purchasing
a powerful 60W solar panel, a battery charger, and 900 rechargeable
batteries. In the powerful tropical sunshine, this is capable of
recharging around 60 batteries per day. Charged batteries are rented
to the population at a fraction of the cost of new ones. The benefits
to the reef are already being seen dead batteries are no
longer found within the Marine Protected Area and battery-blighted
fish populations appear to be returning.
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