Neo Cricket executive VP Raju Udupa, IDBI Fortis is
an exciting addition to Neo Crickets long list of high
pedigree advertisers and we expect that the platform of the
number one sports channel combined with this high profile
series will catapult IDBI Fortis to market leadership.
ODI series will be called the IDBI Fortis Wealthsurance Cup.
This will be followed by the IDBI Fortis Wealthsurance Twenty20.