average Messenger users in Asia spends more than 29 hours
a week, or 4 hours a day, engaging with their friends, family,
and colleagues online," continued Rajnish . "Emoticons
and winks remain one of the most appealing and interactive
aspects of the platform. With Personal Expressions, we are
extending this powerful functionality out to advertisers and
creating opportunities for companies to engage with their
addition to Personal Expressions, Windows Live Messenger offers
pre roll video which plays while a web cam conversation is
loading, makes the advertisers part of face to face conversations,
a half banner expandable ads which allow advertisers to run
video ads on a distribution platform separate from a web browser.
The video ads, embedded at the bottom of the Windows Live
Messenger window, are user initiated and activate when the
234x60 banner ad is rolled over. The banner then expands into
a 300x250 video ad from which the video experience, which
can be accompanied by audio, begins.
Live, a new set of personal Internet services and software,
is designed to bring together in one place all the information
and interests people care about most, with enhanced safety
and security features across their PC, devices and the Web.
MSN and Windows Live will be offered alongside each other
as complementary services.