's Media, Advertising, Marketing Watch
KFC serves up $10k recording deal to 'American Idol' runner-up Team

(23 May 2006 7:00 pm)


MUMBAI: As American Idol prepares to declare this year's musical super star, KFC (Kentucky Fried Chicken) announced that it will offer the runner-up their first corporate recording deal worth $10,000.

KFC is giving one of the two finalists a chance to write and star in an upcoming advertisement for its newest product, KFC Famous Bowls.

The deal will give the runner-up a $10,000 commercial recording deal plus a year's supply of KFC Famous Bowls. The runner-up will have until 7 June, 2006 to accept KFC's offer.

"Although this week's finale will determine only one winner, KFC feels strongly that both finalists are tremendous performers. We are excited to offer the runner-up the opportunity to further showcase their talents in an upcoming KFC Famous Bowl commercial," says KFC executive vice president marketing Scott Bergren.

KFC's new Famous Bowls provide a hearty meal with layers of mashed potatoes, sweet corn and bite sized crispy chicken, drizzled with signature home style gravy and topped off with a three cheese blend -- all in one bowl.

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