According to the Telecom Regulatory Authority of India (Trai) in
October 2004, mobile phone users grew by 1.4 million to 44.9 million,
overtaking the number of landlines. Analysts have identified cheap
rates and a huge youth demographic as key drivers of the market.
Mobile 365 Asia MD Mathew Talbot said, "India's nascent mobile
market is the world's fastest growing, presenting exciting opportunities
for companies seeking entry into the country. The Indian mobile
market has evolved from a class service to a mass service for the
common man fuelled by continuously falling tariffs, increased coverage,
and customised service offerings.
"As market competition intensifies, voice is increasingly
becoming a commodity; service providers need to search for new revenue
opportunities to boost their bottom lines. Being directly connected
with more than 150 mobile operators worldwide and having collaborated
with more than 450 global brands, we believe that mobile messaging
(SMS and MMS), music, games, and entertainment will continue to
be the key revenue drivers in the next few years."