Kwan visited Hong Kong to join in the city's tourism revival events.
The star was on hand last month for the premiere of Strato-Fantasia
which is Asia's first multimedia sound and light stratosphere show.
It claims to have been the largest yet seen worldwide.
The Olympic medallist and world champion attended the 'spectacular'
events of the Hong Kong Tourism Board's (HKTB) Welcome Day which
was designed to showcase Hong Kong's expertise in mega-events and
its diverse and sophisticated attractions. An official release informs
that Kwan's participation, along with that of thousands of global
guests and visitors, was solid proof that life in Hong Kong had
returned to normal and the city was ready to welcome its visitors
Kwan treated fans to a special skating performance at the City
Plaza Ice Palace in Taikoo Shing. HKTB executive director Clara
Chong said: "Michelle is the official spokesperson of the Walt
Disney Company so her visit also provides us a timely reminder that
Hong Kong Disneyland will soon become a reality. Hong Kong Disneyland
will be one of our most valuable long- term tourism assets. Together
with other new attractions coming on stream and the many exciting
promotions we shall be launching, we are confident that we can keep
Hong Kong on top of every traveller's wish list."
The Hong Kong Welcomes You! promotion was launched on 13
July. The premiere of Strato-Fantasia marked the commencement of
the second phase of the Board's global tourism revival efforts.
Besides a global thematic advertising campaign, the HKTB will stage
a series of mega-events from now until at least March 2004. These
include the Mid-Autumn Lantern Celebration this month, an International
Musical Fireworks Competition in October, Hong Kong WinterFest from
November to early January and the International Chinese New Year
Night Parade early next year. Another major programme is the pre-launch
of Avenue of Stars in March 2004 to cater for visitors' interest
in Hong Kong movies.
It is not just Hong Kong alone but even other countries that is
trying to revive tourism. On Star Sports during the US Open broadcast,
one sees ads regularly urging people to roar into Singapore.