agreement encompasses both billboards and spots around signature
programming, in addition to daily segments within shows.
International Ad Sales EVP Jonathan Davies said, "This deal
represents a remarkable endorsement of the unmatched quality and
scale of our global audiences and we are delighted to once again
work alongside HMC to connect them with our discerning and influential
viewers. It is also indicative of our commitment to fostering and
strengthening high quality and long-term relationships with our
clients, with HMC first having partnered with CNN back in 2000."
CMO Won Hong Cho added, "CNN provides insights into today's
shifting global environment, empowering viewers with the knowledge
they crave. We saw a perfect fit with Hyundai's brand direction
of 'Modern Premium' through 'New Thinking. New Possibilities.' and
are delighted to once again work with CNN through this truly global
collaboration. Hyundai Motor Company launched a new worldwide brand
campaign called "Live Brilliant" as part of its efforts
to reinforce its brand management activities and fulfill its vision
to become the most beloved automotive company in the world."
new 'Amanpour' show, airing every weeknight, was launched on 16
April and sees Christiane Amanpour deliver insights through vital
conversations, tenacity and holding those in power to account. 'Piers
Morgan Tonight' is a candid, in-depth, personality-driven interview
program that uses his inimitable style to uncover the most fascinating
details about his newsmaker guests.
campaign further extends to the primetime shows 'World Report' airing
in Asia-Pacific and 'Panorama Mundial' airing on CNN en Español.