choosing Miditech to present this documentary series, Morar explained
that the comfort level was largely in place having worked with the
production house on various other shows and series in the past.
have worked on several series with Miditech, including another business
series entitled Call Centre. Miditech have the requisite
skills and resources to produce a series that meets BBC standards.
The series has interviewed a vast variety of people including the
Minister of Civil Aviation, the heads of private airlines such as
Jet, Kingfisher and Spice as well as previous entrants who subsequently
withdrew from the market such as Damania. This is probably the most
comprehensive examination of India's aviation industry," he
also explained that Take Off could well be one of the biggest
series' the channel has commissioned with a large number of teams
in Delhi, Mumbai and Bangalore contributing to the making of it.
"Given that there are continuing developments in the story
of Indian aviation, filming has in fact not been completed. Additional
filming has and will continue to be done to ensure that the story
is as current as is possible. As BBC World's commissioning editor,
I take a very close interest in the content and am in constant dialogue
with the producer on each episode of the series. It is a true collaborative
process between BBC World and Miditech," he says.
Off is just the start of the channel's India focus. Another
show Peschardt's People, which began airing from 3 March,
sees Michael Peschardt touring the Asia Pacific region even as he
catches up with people and issues that matter in the particular
country. Peschardt's stop in India will see him explore the appeal
of Indian films and a conversation with Bollywood actor Preity Zinta.
The actress was earlier roped in by BBC news online to write a regular
column for their news website.
the flavour of the month is cricket with ICC World Cup Cricket on
in full swing by the latter half of the month. And like other news
channels, the BBC is also doing the cricket tango with shows
like Sport Today and Extra Time.
also spoke about the other World Cup initiatives by the channel.
"Following the success of the interactive programme My World
Cup during the Football World Cup in 2006, BBC World will be
launching My Cricket World Cup to run throughout the tournament.
A twice-weekly show presented by Adnan Nawaz, it will feature regular
cricket fans and armchair commentators from across the world. Those
who wish to interact with Adnan can do so live via webcam, email
or mobile, giving them a chance to have their say about the tournament,
games, teams and players."
admits that BBC World "has always had a strong affinity with
the Indian market and Indian audiences and we also remain firmly
committed to output covering India in all its myriad manifestations.
There has always been a historic link between the BBC and India
and in that sense what we are doing now is simply a continuation
of this connection."
World has maintained that outside Europe, India is the single most
important market for the news channel. The competition from national
news channels, especially the addition of English news channels
and the CNN-factor, have made BBC World take a re-look at their
programming and bring in a stronger Indian perspective. The channel
can no longer use the garb of historical connections and will have
to work aggressively to compete in this key growing market.
Morar brushes aside this fact by stating, "Competition from
other broadcasters is not only a fact but is to be welcomed as it
enables us to give off our best."
World in 'Take Off' mode with new show