The XX Olympic Winter Games in Turin has become the single largest event ever
screened on British Eurosport.
The Games, which were
broadcast from 10 to26 February 2006 reached over 8.4 million viewers to out-perform
even the Summer Olympics from Athens in 2004 and Sydney in 2000. British Eurosport
broadcast over 361 hours of coverage from Italy, with 51 per cent live, over the
17 days of the Games.
The success of the event was matched across Europe
where Turin scored the best Olympic Games' ratings on Eurosport with 140 million
different viewers following the Olympic competition.With 367 hours of broadcast,
the Olympic Games drew twice as many viewers as the regular average for the channel.
Figure skating, alpine skiing and biathlon are amongst the best programmes.
Exclusive live coverage of the preliminary ski jumping before the main competition
broadcast on Eurosport on 12 February peaked at 5.2 million viewers.
newly re-launched Eurosport.com website, with its enhanced live scoring and editorial
content, also recorded good figures with more than 13 million visits over the
16 days of the Turin Games, double the volume of traffic as registered during
the Athens Games.
Eurosport has attributed its success to its international
editorial line. Expert commentaries, with consultants such as Alberto Tomba, and
innovative shows such as Daring Girls contributed to reinforce Eurosport
as the reference channel for the Games' coverage.
Eurosport was also involved
on-site in Turin. As Official Olympic Broadcaster and partner of TOROC (Organising
Committee of the XX Torino 2006 Olympic Winter Games), Eurosport became the first
broadcaster to be present in the Olympic Sponsor Village with the Eurosport Pavilion.
Over 400, 000 people visited the Olympic Sponsor Village in Turin and had the
opportunity to be entertained in Eurosport's Multimedia space.