One area where Zee Telefilms is clearly ahead of rivals Star and Sony is in channel
initiatives internationally. Keeping that tradition alive, Zee is launching a
24-hour movie channel in September that will air Indian films dubbed in Russian.
chairman Subhash Chandra revealed his channel plans to Hindu Business Line
on the sidelines of an address he gave to the Madras Management Association in
how well Hindi movies in particular have been received in Russia (the late Raj
Kapoor's films were a rage there), it would surprise no one if Zee has a winner
was on 13 March that the Network began beaming Zee in Indonesia. There too the
channel was dubbed in the local language Bahasa. Zee is available on the multi-channel
satellite pay-television platform Astro Nusantara as a package.
Indonesia, the channel's content is sourced from the flagship channel Zee TV library
and localised with Bahasa Indonesia dubbing and Bahasa Melayu subtitling, to reflect
the different language, lifestyle and viewing habits of audiences in the three
countries Indonesia, Malaysia and Brunei.
Network launches 'Zee' in Indonesia
Astro in deal for localised S-E ASIA channel