Zee TV has claimed that the opening episode of its weekly blockbuster
thriller that aired last night (10-11 pm) scored ahead of even Star
Plus' "big behen" soap Kyunki Saas Bhi Kabhie Bahu
Thi. Of course, it is pertinent to note here that it
is not TAM India data that has been used to generate the results
obtained but aMap (Audience Map) ratings. It was in June 2004 that
Audience Measurement and Analytics (AMA) announced the launch of
online television ratings system aMap and Zee is their first client.
According to the aMap data provided by the channel, Time Bomb
recorded 3.2 TVRs, ahead of Kyunki...'s 2.5 TVRs in the
C&S 4+ Mumbai market.
Overall, Time Bomb stands second, behind the other Star
Plus heavyweight Kahaani Ghar Ghar Kii, which scored a Mumbai
high of 4.2 TVRs.
Additionally, Zee claims that Time Bomb helped it attain
the maximum reach in Mumbai of 17.5 per cent, ahead of Star Plus'
15.9 per cent and Sony's 11.3 per cent. This was for the 10 pm band.