"We are definitely looking at adding some more channels to the
bouquet," Zee Turner chief executive Sunil Khanna said today at
a press conference to announce the launch of Trendz, a "global brand
that is being built by Zee."
According to Khanna, who is slated to head the DTH initiative of
Zee, the group has also decided to get more recent titles for Zee
MGM and build up the brand rather than introduce a new movie brand,
something that was talked about after HBO moved out of the Zee Turner
bouquet to One Alliance.
Khanna also sounded confident that the group's proposed DTH service
should be up and running by July-August. "The work on the infrastructure
is going on (at Noida on the outskirts of Delhi from where the Zee
channels uplink) and we hope to be on air by August," he said.
Khanna also said that over the next few days Zee would be signing
a letter of intent with a vendor for the subscriber management system
for CAS and DTH.
Meanwhile, the international programming for Trendz - that would
be 100 per cent to begin with - has been sourced from Video Fashion
Network of the US and over a period of time Indian content too would
be introduced, Khanna said.
Can it be India's answer to FTV? Well nobody at Zee is ready to
hold forth on this, but the success of FTV - controversies surrounding
it notwithstanding - even in India, probably, could be a reason
behind investing ina fashion and style channel.
"Given the channel focus and the opportunity that conditional access
and DTH will open up for niche channels like Trendz, we are confident
that it will emerge a leading source of infotainment for the fashion
conscious Indian audience," Zee Telefilms director Deb Naganand
TV channel coming on Zee platform