Indian Television Dot Com
News Headline
Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

31 August 2013 2:06 pm | Team


MUMBAI: Gozoop, which recently acquired Red Digital and won the social media mandate of the gourmet burger chain, Burgs, carried out a successful bloggers meet for the brand. The bloggers meet was carried out at the Andheri outlet in Mumbai.

Gozoop had invited 30 renowned food bloggers and Twitter influencers to come down at the outlet and make their own burgers. The bloggers were offered a variety of ingredients and sauces to make their own burgers. The primary objective behind the activity was to reach out to a wider audience through these influencers and to give them a one-of-a-kind chance to make their own burgers.

The event was simultaneously promoted across social media too. The twitter campaign was carried out using the hashtag #BurgsMeetUp, where they posted live updates from the meet along with pictures of the delicious burgers they made.

Commenting on the event, Gozoop MD and co-founder Ahmed Naqvi said, “Social media is rapidly growing and becoming an interactive medium across sectors. With Burgs recently entering in India, they wanted to create awareness about their outlets and give the food enthusiasts a firsthand experience of the burger. We received an overwhelming response from the bloggers and influencers who enjoyed participating in the bloggers meet and had a great time making awesome burgers.”

Commenting on the same Burgs India CEO Subroto Mukherjee added, “A bloggers meet is something we are very keen on doing as we receive a lot of feedback on what is trending and what consumers love. This will really help in taking the brand Burgs to the evoked set and thus influence consumer preferences.”

Overall the bloggers made 24 types of burgers and the winner of this blogger meet was @BhookaJanta whose, burger “Bhooka Janta Bomb” will be available at all Burgs outlet this week.

TRAI attempts to rein in TV channel aggregators in new consultation paper
Trai likely to issue consultation paper on TV channel aggregators
TRAI issues consultation paper on monopoly/market dominance in cable TV services
Trai issues second consultation paper on media ownership
Trai issues consultation paper on digital addressable Cable TV systems
Photo Gallery
Splash of Colors at Golden Petal Awards
view slideshow
News of The Week (28 Dec - 02 Jan)
Our top stories for this week: N P Singh elevated to MSM CEO; Madras HC gives relief to New Generation Media employees; IndiaCast withdraws contempt application against Dish TV in TDSAT and Arasu cable threatens Star Sports and Mediapro to switch off.
watch it
Got a Tip?
Enter Captcha