Soccer: Euro 2004 to be televised live on TV3
TV3 has gained the exclusive rights to broadcast this year’s UEFA Euro
2004 football tournament to be held in Portugal.
"We will be airing 17 out of the 33 matches live during the tournament,"
said Datuk Farid Ridzuan, chief executive officer of TV3, during the signing
ceremony between TV3 and sponsors Maxis.
to read the latest issue online.
opening ceremony as well as the final match will be aired live by TV3.
"TV3 will be discussing with Astro to share some of the broadcasts as
we are unable to cope with all the matches simultaneously," added Farid.
The repeats of the live matches will be aired by sister company, 8TV.
As a move to hype up the event, TV3 will organise publicity campaigns
in preparation for Euro 2004.