Specials

The Intrepid Indian

The weather report has been accurate about Cannes - clear weather, cool to warm temperatures and loads of golden sunshine. Whoever can, makes sure to step outside the massive Palais Des Festivals, venue for Mipcom 2006, to soak in the bright sun bouncing off the clear blue sea.

Colourful canopies dot the beach and it seems so right to conduct business there instead of indoors underneath all that artificial lighting. Fremantle Media has large white tents hooked up right on the beach and some others are working from their sparkling yachts; but the majority have interestingly done up booths inside the large cavernous Palais.

Its Day three of Mipcom and my pace has not slackened; I was hoping to be able to catch my breath after two hectic days but being a buyer makes one liable to more meetings - everyone wants to meet you!

Mipcom 2006 - Main Entrance

The market is busy, vibrant and exciting. Some of my meetings have been so much fun, like the one with JJ from Paramount. JJ is witty and sharp and her tongue in cheek comments had me laughing through the meeting. I enjoy such informal meetings that are not strictly business!

Most companies are not reacting very well to the fact that I come from India. One of my meetings with such a company opened with the comment, "I hate being rude; I don‘t like myself when I am like that but Indians tend to bring out the worst out of me." Taken aback, I responded that this sounded suspiciously like a threat and I was expecting him to pull out a gun on me next. He apologized profusely but went on to relate horrifying tales of his experience with Indian buyers - the screeners he sent, turned up as pirated VCD‘s in the Indian market!

At that, I held up my Mipcom badge that stated my company name in bold - Sony Entertainment Television India. And I was flooded with apologies again! But such stories abound and it‘s a shame that this is the reputation we carry abroad. As an industry (and proud Indian businessmen and women, we will have to do something about that!)

Day 1 culminated in a grand opening party at the beautiful Majestic Barriere, situated on the Croisette. All of Mipcom seemed to have descended there and the place buzzed with hundreds of people unwinding after a packed first day. Different rooms had been decorated according to different themes. There was one with a "Bollywood" theme too, dressed with Hindi film posters and bathed ( strangely ) in red lighting. The food served up was passable Indian fare and we decided to give it a miss.

In the next room, the Prisonbreak party was being conducted noisily. And with our glasses of champagne in hand, we gravitated towards the loud cheers. We were just in time to catch the good looking cast of the show, who made a hasty appearance before they disappeared as quickly. Someone should buy this hot show for Indian viewers! Hmmm wouldn‘t be surprised to catch it on AXN or Star World one of these days!

Day 2 ended in a pleasant cocktail aboard the Buena Vista yacht. It was beautiful to be out under the stars, sipping wine after a long hard day, looked after by our generous and charming hosts. The Buena Vista and Disney folks from abroad are only saying good things about India at the market. Clearly, they‘ve based a lot of their growth expectations on Rajat Jain and his team. The FTV boat along side, attracted much attention with scantily clad models and loud music. Good to see that their promotions at the trade show are consistent with what their channel offers us!

As I rest my tired feet for a moment, I ponder on how hard it is being a buyer. You get run off your feet in the huge venue and sometimes the meetings are so close, that you skip meals as well! Next time, I promise myself, its only running shoes for me.

Sony PIX programming head Gitanjali Murari on her experiences at Mipcom 2006.

(The views expressed here are those of the author and Indiantelevision.com need not necessarily subscribe to the same)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/DTH-inside.jpg?itok=jUat5Lv6
The growth of DTH in India

MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/inside.jpg?itok=fXb53zWv
Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image%203.jpg?itok=w_TR5TiK
Guest Column: As digital spreads wings, bolstering security is paramount

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20page.jpg?itok=yOoLpXQn
BARC India gets thumbs up for 2016...but challenges remain

“By definition, remarkable things get remarked upon,” so said Seth Godin, entrepreneur-turned full time speaker, writer and blogger.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image.jpg?itok=quiq6PVc
Guest Column: Measure by Measure

Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me begin, by reflecting on the year that was.  

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Inside%20image.jpg?itok=F94Nk64U
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/logo.jpg?itok=grS2PQtE
Guest Column: Regulating video in Internet age: Pressing challenges, slow movement

Video markets in Asia, as in other parts of the world, are being swept by a wave of commercial and technological adjustment to the rise of internet-delivered video, frequently referred to as “OTT” television. Unfortunately, in most countries adjustment of regulatory policies by governments is way...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/inb-800x800.jpg?itok=rkx_ocjD
Regulations 2016: Of DeMon challenges, changing goalposts & rampant litigation

The regulatory regime in 2016 not only continued to struggle keeping pace with fast-marching technology (4G is passé, 5G is being talked in some countries), but lack of consensus amongst stakeholders on major issues meant that litigation was rampant, thus leading to changing milestones.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/vivek1-800x800_0.jpg?itok=xnGHpaF4
Guest Column: 7 digital trends that will dominate 2017

As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? "Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories