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Entry of content firms into cable business is good for the industry: Kamlesh Patel

MUMBAI: Devine Entertainment is looking to capitalise on the global distribution of film and television content. It has announced an expansion of its multi-year distribution agreement with Carrere Group to market the company‘s primetime series in France and other French-speaking territories and their family television series in all territories outside of the US worldwide.

The announcement signals a key step in Devine‘s initiatives to unlock substantial additional revenue potential of the company‘s already revenue-positive library of film and television programmes.

Carrere will market Devine‘s new show Across the River to Motor City and other titles in the Company‘s proprietary film library at bext week‘s television trade event Mipcom in Cannes, France.

Under the distribution agreement, Carrere will also continue to sell Devine‘s award-winning 18-film library of historical family films, including the Company‘s acclaimed franchises The Artists‘ Specials, The Inventors‘ Specials and The Composers‘ Specials.

Devine Entertainment president and CEO David Devine says, "We are thrilled to be working with a company with the superior resources and reputation of Carrere Group. Claude and Axel Carrere are world leaders in primetime and children‘s programming, and subsidiary rights management."

"Working with Carrere will enable us to unlock substantial additional value in our existing library of films in markets outside of North America, and allow us to expand the international opportunities for new production. We believe this will be the beginning of a long and lucrative strategic relationship."

Carrere has commenced initial sales of Devine‘s titles with new broadcast licenses in Russia, Poland, Ukraine and the Middle East. In addition, Carrere was instrumental in closing license fees from Paris-based broadcaster France 5.

Carrere Group president Axel Carrere says, "We are very pleased to represent Devine Entertainment‘s films and their proven track record around the world. This relationship offers us an opportunity to expand sales of Devine‘s new primetime programming as well as their unique brand of inspiring films for families and children that fits well with Carrere‘s own proprietary brands of films and television programmes."

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