Television

Harris playout system helps put Fashion TV Arabia on air

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MUMBAI: Harris has announced that Fashion TV Arabia, a subsidiary of Michel Adam’s Fashion TV in Paris, has taken delivery of a turnkey Harris play-out system as part of its recently launched channel dedicated to the Middle East region.

The sale, which was made by the certified Harris software developer in the region, MT2, includes two Nexio transmission servers, two Nexio storage arrays, Nexio applications for remote control and clip playout, an Inscriber RTX real-time, 2D/3D graphics platform and the award-winning Panacea routing switcher, as well as a wide range of timing, distribution and processing products.

MT2 head Naji Bouhabib says, "As a pioneer in interactive television, MT2 was invited by Fashion TV Arabia to provide a solution that would add value and help generate new revenue streams for the channel — which is one of the key reasons we chose the Nexio server system for this project. Nexio provides an Application Programming Interface (API) that enables applications partners to develop custom tools to further enhance the overall system’s utility beyond the capabilities of standard protocols. Using the NEXIO API, we will be able to build software solutions that enable interfacing between different platforms — basically, a library of functions for interactivity — which will help Fashion TV Arabia collate clip information, on-air logos, branding and instruction messages."

Like its parent company, Fashion TV Arabia’s programming includes exclusive coverage of the glamorous world of fashion, including reports from fashion shows, profiles of established and up-and-coming modeling talent and fashion photographers and features on general entertainment trends.

Key to Fashion TV Arabia’s new play-out system is the Inscriber RTX graphics platform, which puts full creative control in the hands of broadcasters, allowing them to create a purely custom broadcast solution. The development tool enables users to create stunning graphics consisting of advanced design elements and data from multiple sources, using common programming fundamentals.

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