TNS strengthens motivational research expertise

MUMBAI: Market information provider TNS has launched its new NeedScope System that combines features of TNS? global solution with the former NFO?s Impsys.

Committed to delivering the best motivational research system worldwide for both qualitative and quantative projective research, TNS now owns 75 per cent of the new NeedScope system, whilst the founders, NeedScope International, will retain a 25 per cent share.


Motivational research is a fast growing area due to increasing client needs to differentiate brands beyond functional features. The new NeedScope System helps clients build and manage brand and product portfolios by better understanding all layers of consumer needs and brand perceptions ? from functional to social and emotive, a company release asserts.


Amaury de Cond?, managing director of the portfolio of business solutions at TNS said, ?Marketing and brand gurus are advising marketers to seriously consider the strong influence emotions have on purchase decisions. They state that 95 per cent of our purchase decision making takes place in the subconscious mind. TNS? new NeedScope System offers the only projective research system worldwide with a validated framework to understand what really drives consumers. It helps our clients to segment consumer needs and position brands, with insights far beyond what traditional research offers.?


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