SET Network to telecast all the Matches during ICC Cricket World Cup 2007

This World Cup, don’t miss any of the matches: catch the Group stage matches on MAX, SAB & PIX. All Super Eight matches, Semis & Finals to be simulcast on MAX and SAB, in English and Hindi respectively.

MUMBAI: This summer, viewers can get set for a grand cricketing feast from the 13th March to 28th April 07 as the SET Network announces the schedule for the telecast of the biggest event of the cricketing calendar in the last 4 years – The ICC Cricket World Cup 2007. Viewers will get to enjoy all 51 matches, as the SET Network will bring a world class feed of the ICC Cricket World Cup 2007 Live across its 3 channels - MAX, SAB and PIX.


MAX will continue to blend the excitement of cricket with its inimitable dose of entertainment – “extraaa innings”. All the matches of the ICC Cricket World Cup 2007 will be telecast live. The coverage starts with “extraaa innings” from 5pm onwards on all match days on MAX and SAB.


Kunal Dasgupta, CEO, SET India Private Limited said, “MAX has always garnered an unprecedented television viewership during Cricket tournaments. For the ICC Cricket World Cup 2007 we have made every effort to provide the viewers with unique access to live world class coverage and also ensuring that not a single match will be missed.”


Rohit Gupta, Executive Vice President, Ad Sales & Revenue Management, SET India Private Limited said, “ICC Cricket World Cup is the biggest Television Event which happens once every 4 years and reaches out to nearly 80% of the C&S audience. And to make it even bigger this time around we will show almost all the matches on SAB in Hindi as well. Thus the platform for the ICC Cricket World Cup 2007 matches will be far bigger as we cater to a much larger and varied audience. It’s a huge value add for the advertisers since previously we only had 12 matches on SAB and now we will be airing all the matches. We are sure of a far greater reach with a bigger platform for ratings and viewership.”


The upcoming cricket tournament in 2007 will feature 16 teams allocated into four groups of four. Within each group, the teams will play each other in a round-robin format and the top two teams will advance to the "Super Eight" round. The telecast schedule includes all group stage matches to air on MAX, SAB & PIX while the Super Eight Series matches and will be aired on MAX and simulcast in Hindi on SAB.


Reliance & Nokia are the co-presenters for the broadcast of ICC Cricket World Cup 2007. Hero Honda, Maruti, ITC Foods, Pepsi, Videocon, LG and Aditya Birla Group are the associate sponsors.


Schedule for the ICC Cricket World Cup 2007


Date Max Sab Pix
13th March West Indies v Pakistan    
14th March Australia v Scotland Kenya v Canada  
15th March Sri Lanka v Bermuda Zimbabwe v Ireland  
16th March England v New Zealand South Africa v The Netherlands  
17th March India v Bangladesh India v Bangladesh Pakistan v Ireland
18th March Australia v The Netherlands England v Canada  
19th March India v Bermuda India v Bermuda West Indies v Zimbabwe
20th March New Zealand v Kenya South Africa v Scotland  
21st March Sri Lanka v Bangladesh Zimbabwe v Pakistan  
22nd March New Zealand v Canada Scotland v The Netherlands  
23rd March India v Sri Lanka India v Sri Lanka West Indies v Ireland
24th March Australia v South Africa England v Kenya  
25th March Bermuda v Bangladesh    

SECOND STAGE – SUPER EIGHT SERIES. Matches to be simulcast on Max and Sab.

Date Match
27th March D2 v A1 (West Indies v Australia)
28th March A2 v B1 (South Africa v Sri Lanka)
29th March D2 v C1 (West Indies v New Zealand)
30th March D1 v C2 (Pakistan v England)
31st March A1 v B2 (Australia v India)
1st April D2 v B1 (West Indies v Sri Lanka)
2nd April B2 v C1 (India v New Zealand)
3rd April D1 v A2 (Pakistan v South Africa)
4th April C2 v B1 (England v Sri Lanka)
7th April B2 v A2 (India v South Africa)
8th April A1 v C2 (Australia v England)
9th April D1 v C1 (Pakistan v New Zealand)
10th April D2 v A2 (West Indies v South Africa)
11th April C2 v B2 (England v India)
12th April B1 v C1 (Sri Lanka v New Zealand)
13th April A1 v D1 (Australia v Pakistan)
14th April A2 v C1 (South Africa v New Zealand)
15th April B2 v D1 (India v Pakistan)
16th April A1 v B1 (Australia v Sri Lanka)
17th April A2 v C2 (South Africa v England)
18th April D1 v B1 (Pakistan v Sri Lanka)
19th April D2 v B2 (West Indies v India)
20th April A1 v C1 (Australia v New Zealand)
21st April D2 v C2 (West Indies v England)
24th April Semi Final 1: 2 v 3
25th April Semi Final 2: 1 v 4
28th April Final

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