Increasing security needs of enterprises to fuel growth in the World Content Filtering Market

MUMBAI: The content filtering landscape is witnessing several changes. Traditionally, the Web, e-mail and instant messaging (IM) filtering markets have evolved separately. The uptake of solutions, especially in the e-mail filtering market, has been successful. As a result, the content filtering market is maturing and existing vendors are expanding and diversifying their product and service portfolios.

Frost & Sullivan ( finds that the World Content Filtering Market earned revenues of $1.31 billion in 2005 and estimates to reach $4.86 billion by 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the World Content Filtering Market, then send an e-mail to Ravinder Kaur - Corporate Communications at with your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

Although the content filtering industry is maturing, there is growing demand from two areas, the first being security. Content filtering is increasingly overlapping with the broader security field. Malware attacks have increased in spread and potency. These attacks are increasingly motivated by financial gain. Phishing, botnets, denial-of-service and directory harvest attacks have become increasingly common over the last 18 months.

"Whilst the traditional issues of spam and employee productivity are still driving the content filtering market, protection against malware is becoming a strong driver for market growth," notes Frost & Sullivan Research Analyst Katie Gotzen. "With malware attacks becoming more sophisticated in nature, enterprises are eager to protect themselves. As a result, Web and e-mail filtering are becoming useful tools in the security battle of enterprises."

The second factor driving market growth is compliance. Legislation such as Sarbanes Oxley and HIPAA in the United States and the Data Protection Directive in Europe increasingly regulate the content of emails that leave an organisation. This is resulting in the increased uptake of email filtering solutions as well.

"The content filtering market is taking over the IM market as well, since most IM vendors have been bought by content filtering vendors and most content filtering vendors now possess IM filtering capabilities," notes Ms. Gotzen. The diversification trend also applies to delivery modes. Earlier, vendors delivered solutions in the form of either software, appliances or managed services. This trend has changed and vendors are now offering two or three of the options of software, appliances and managed services.

Vendors that are competing in only web or e-mail filtering and rely on a single delivery mode are rightfully concerned about their competitive potential. In such a scenario, considering mergers and acquisitions, or partnering in order to diversify their product offerings will prove beneficial. Diversification strategies can include both web and e-mail filtering, strengthening outbound e-mail filtering capabilities, or adding hardware and/or hosted services to product portfolios.

World Content Filtering Market is part of the Network Security Subscription, which also includes research in the following markets: web filtering, email filtering. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities.

Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

Latest Reads
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories