Amrita bags best TV channel award

MUMBAI: Amrita TV, the Malayalam satellite channel set up in April 2005, has within a short span of time, established itself for innovative and quality programming targetting the entire family .Recently various forums presented Amrita TV with accolades including the Best Channel Award.

The Forum for Better Television, presented Amrita TV with six Awards in the telefilms category out of which 'Errul megangalkkum sooryres mikalkkum madhyee' won three awards for best tele-film, best script writer, best editing ;while Neermathalathende pookal bagged three awards for best direction, best cinematography and best sound recording. Both these tele -films are in-house productions of the channel.

The Kerala Film Audience Council also presented the best tele-film Award to Neermathalathende Pookal, an in-house production. The LIVE Chancellor awards honoured Amrita TV with best TV channel award. The other Awards comprised the best interview-based programme for Samagamam , an interactive show of the channel which is running since April 2005, and has been recognized as a channel identity programme; and special jury mention for Ularakal, an investigative current affairs programme --both these programmes are produced in-house by Amrita TV.

The Chitram Television Awards adjudged Amrita TV as best TV channel. It also bestowed the best anchor award for Samagamam.

A commissioned serial of the channel - Chitrashalabham- got three Awards for best direction, best serial and best actress.

To maintain the quality and integrity of the channel's programming character nearly 74 per cent of Amrita TV's programmes are produced in-house by its team of talented and experienced directors.In May 2006, Amrita TV was bestowed with 15 of the 29 Kerala state awards for excellence in television in different categories--the first channel to be so honoured in its very first year of operation.

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