Sony Entertainment Television is dedicated to provide the best in Hindi family entertainment to the largest percentage of the Indian population - the young adult.

Sony Entertainment Television in India is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. As part of the Sony family, the channel has access to a wide variety of international software from film and television divisions of Sony Pictures Entertainment.

Sony Entertainment Television has an impressive line-up which ranges from the supernatural to the light-hearted, from talk-shows to life-style improvers, from the most glamorous events to legendary blockbusters. On April 28, 1997, history was written as Lata Mangeshkar’s concert hit an all-time high market share of over 50%, and on October 17, 1998, when the market share zoomed to 85% with the popular blockbuster ‘Hum Aapke Hain Kaun'.

Being a truly global brand, Sony Entertainment Television is seen in over 24 million households throughout India, Pakistan, Sri Lanka, Bangladesh and Middle-East.

The success of the channel is defined by the highly professional, qualified and dedicated management team motivated and focused to lead the channel from strength to strength.