MTV TO EXTEND MERCHANDISING TO INDIA
AND CHANNEL IN SOUTH ASIA
MTV is planning on entering the merchandising
business in India by mid-1999. This follows MTV Asia's recent
launch of a range of apparel in Singapore under its brand
name. The catchline for the clothing is: `MTV Clothes, Anything
Goes.'
MTV India director Sudanshu Sarronwala
says that the merchandising foray is going to make waves
in India. Niren Hiro, currently corporate communications
head at the network, will spearhead the merchandising activity.
The channel has also announced that it
is going to ink further deals with cable TV and terrestrial
networks in south Asian countries like Sri Lanka, Bangladesh,
Nepal, the Maldives and Mauritius for carriage of MTV India.
MTV is already available in Sri Lanka through arrangements
with local stations.
