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STAR PLUS PROMOTES LOCAL
FARE
News Television India has flagged of an ad
campaign promoting its local fare. Appearing in the major
dailies it has an Indian leaf platter with food arranged on
it. The ad extolls hungry viewers to taste Star Plus' new
Indian menu and then goes on to list the various locally-produced
Hindi and English shows that the channel has on air. The ad
helps give what was once a purely English channel a very Indian
image. The ad ends with the baseline: Aapki Boli. Aapka Plus
Point (Your language. Your Plus Point).
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