The fact is that the (political) toy (state-owned
broadcaster Doordarshan) is progressively less useful (to
politicians), because fewer people are watching it. The
fact is also that the channels that have the highest ratings
are partly or wholly foreign-owned: Zee, Star, Sony. Why
not recognise what has happened in the marketplace and do
the sensible thing: sell Doordarshan to the highest bidder
and focus on public service messages as a limited area of
government activity.
Excerpt from a column in financial daily Business
Standard.
WELL SAID
Today we are a glamorous channel
and our skill lies in our programming. Now our competitors
like Star TV have started copying us.
Sony Entertainment Television CEO Kunal Dasgupta
quoted in The Business & Political Observer
