VOICES
Our current weakness is a result of two major factors:
Poor transmission and regression in quality of programming
content. Our marketing and commercial department is also
quite weak and needs some improvement.
Newly-appointed Prasar Bharati CEO R.R. Shah in the The
Financial Express on the weaknesses within DD.
It must be mentioned that the revamped Zee News (unlike
Star News), being far more conscious of its wide viewership
in Pakistan, is not acting like a mouthpiece of the BJP.
The network is the only one which consistently represents
the Congress point of view as well as that of Pakistan -
whether it is in cricket or politics.
A columnist on the pro-BJP stance of the Rupert Murdoch
promoted Star News in The Indian Express.
Clients have become aware of the merits of the rating agencies.
They have become more demanding. Television viewership rating
agency Intam CEO Sunil Malloo in The Financial Express We
have a clear mandate - to own the youth market in India.
Channel V consultant Mahesh Murthy in The Hindu Business
Line.