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SONY GETS MUSICAL
ASPIRATIONS
Sony Entertainment Television is eyeing
a foray into the music business. SET CEO Kunal Dasgupta
told the MTV India Planet M Music Forum that he was
looking to air music videos on the entertainment channel.
The difference this time he said is that these will
be of music which has not been released in audio format
in the market place by any company.
Says he: "We have been getting lots of audio samplers
from viewers who want to become musicians . We have
decided to make music videos of these and air them
on our channel. We will air them on the channel and
hopefully the fare will attract the record labels
and they will sign deals with the artistes."
He added that the company was very keen on nurturing
musicians and helping them get a musical break. "We
believe there's lots of talent going around. It has
to be exploited."
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